This type of information will aide associations in developing their email marketing strategy and enable them to deliver better results.
Saratoga Springs, New York (PRWEB) December 22, 2012
Informz, Inc., a leading email service provider for the association and nonprofit industries, has released a report highlighting the differences between mobile and desktop email reader behaviors and how these behaviors can impact an organization’s email marketing strategy. The report includes a summary of mobile email metrics collected from over 800 large and mid-sized associations that used the Informz email marketing platform this year.
Findings include results such as whether or not mobile users re-read emails on a desktop after opening on a mobile device, how mobile opens and clicks differ from desktop opens and clicks, and peak hours for mobile opens. The full report is available at http://www.informz.com.
“This new report can be an eye-opener to associations who think that their members haven’t jumped on the mobile bandwagon yet, and that they don’t need to adjust their email marketing programs,” said Joe Tyler, CEO of Informz. “This type of information will aide associations in developing their email marketing strategy and enable them to deliver better results.”
The key findings of the report include:
- Mobile users don’t go back and view an email on their desktop computer.
- Mobile emails are less likely to be read than emails received on a desktop.
- Mobile email readers click 20% less than desktop readers.
- Off-hours are peak hours for mobile emails.
The full report is available for free download from the Informz website. For more information about Informz products and services visit http://www.informz.com or contact Lori Ely at 1-888-371-1842 x208.
Informz is a leading provider of email marketing solutions that enable associations and nonprofits to easily and cost-effectively promote their brands, stay in touch, generate and analyze data about their audiences, manage information about their constituents, and receive valuable feedback to refine future action. In addition to email marketing solutions and services, the Informz product portfolio also includes text messaging, online survey tools, online voting, event registration, and database integrations.