It appears that shoppers are a little less price sensitive than they were a year ago when we were losing market share to low-cost, lower quality wine club options.
Lake Forest, CA (PRWEB) December 20, 2012
Gift memberships to The International Wine of the Month Club are up over 15% this holiday season, indicating consumer willingness to pay a little more for quality.
“Historically, we’ve seen wine club membership sales decline when times are tough while beer club sales thrive, and the most recent economic climate has been no exception. So we’re very encouraged to see an increase in our holiday sales. It appears that shoppers are a little less price sensitive than they were a year ago when we were losing market share to low-cost, lower quality wine club options. In response, we took a hard look at whether or not we could put out a club that delivered two bottles in the mid $30’s, but at the end of the day, we simply wouldn’t have been able to maintain the same high quality, estate-bottled selections that we’ve built our reputation on since 1994,” states Founder and President Kris Calef.
The International Wine of the Month Club recently re-launched its website, simplifying the ordering process dramatically, offering robust account and order management features, and showcasing past wine club selections going all the way back to its inception, something most wine clubs don’t do. Calef states, “We’re proud of our featured selections and the quality of our accompanying newsletters so we think it’s important to be as transparent as possible and let visitors see exactly what we’ve featured over the years. We’ve built this business on the core principles of consistently offering outstanding estate-bottled selections at exceptional values, offering variety by grape varietal as well as by country of origin, and by providing customer service that has earned us an A+ rating with The Better Business Bureau.”
Over 78% of surveyed customers stated one of the primary reasons for gifting a wine club membership is that it takes the pressure off of them to choose great wines. "We take our selection process quite seriously. Our two-tiered tasting panel is led by Don Lahey, whose career in the wine industry spans over 40 years. We rate hundreds of wines from boutique producers around the world in order to deliver two gems each month,” states Calef. Long-time Wine Club member Rhonda Taube of Riverside, CA shared, “Over the years, we have been so pleased with our club membership and always look forward to each month’s excellent selections. In the nearly 10 years we have been members, we have never been disappointed.”
Others like the fact that it’s a gift that won’t just be opened one time and forgotten, but rather one that will be enjoyed long after the holidays have passed. Those really pressed for time appreciate not having to wrap their gift, pack it up, or wait in long lines to ship it.
Each month, members of The International Wine of the Month Club receive expertly selected, estate-bottled wines from two separate award-winning vineyards, accompanied by a professionally written newsletter profiling each winery and offering detailed tasting notes and suggested food accompaniments for each featured wine. Hard to find, limited production featured selections come from classic wine producing regions such as Sonoma, Bordeaux, and Tuscany, as well as from newly emerging regions in countries such as Chile, Australia, and New Zealand.
Three different membership levels are available. Gift memberships range from 2-12 months and wines can be delivered monthly, every other month, quarterly or even on specific months. The International Wine of the Month Club memberships can also be combined with any of the company’s other 5 exclusive monthly clubs including Microbrewed Beer, Premium Cigar, Gourmet Cheese, Freshly Cut Flower and Gourmet Chocolate of the Month Clubs. For more information, please visit http://www.winemonthclub.com or call 800-625-8238.
About The International Wine of the Month Club™
The International Wine of the Month Club offers three different membership levels, each offering only estate bottle selections from classic wine producing regions such as Bordeaux, Tuscany, and Sonoma, as well as hard to find wines from newly discovered regions in Chile, Australia, New Zealand, and more. Since 1994, the company has earned an A+ Better Business Bureau rating and built a loyal customer base by consistently offering value, quality, estate bottled selections, variety, and outstanding customer service.