To understand online metrics, it’s imperative to know how a web site behaves; and not just weekly, monthly, or seasonally. A successful online SEO marketing campaign takes into consideration how new content impacts data spikes or dips.
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Toronto, ON (PRWEB) December 21, 2012
Numero Uno Web Solutions (NumeroUnoWeb.com), a fast-growing global search engine optimization (SEO) and Internet marketing firm that caters to small and mid-size business-to-consumer companies, is pleased to announce it now provides relevant metrics reporting to all its online marketing and social media customers. A successful SEO marketing campaign is results-oriented; to be useful, metrics have to be clear and relevant, and show how a business can generate sales.
“To understand online metrics, it’s imperative to know how a web site behaves; and not just weekly, monthly, or seasonally. A successful online SEO marketing campaign takes into consideration how new content impacts data spikes or dips,” said Nadia Iaboni, Digital Solutions Manager at Numero Uno Web Solutions.
Adding, “I think too much has been made out of simply looking at social-media metrics. Looking at metrics for page views, unique visitors, Facebook, YouTube, and tweets may be interesting, but a better metric to consider is how many products get sold as a result of those purchase channels. If a marketing campaign fails to generate sales, then it doesn’t really matter how many Facebook ‘likes’ you get.”
Numero Uno Web Solutions’ expert staff has found the four metrics that point to the health of an online company are: relevant revenue—or recurring sales; sales volume—units sold or active subscriptions; customer retention—“new customer” metrics are irrelevant if they don’t return; and relevant growth—how the actions of existing customers generate new customers.
“A successful SEO marketing campaign means having an exhaustive understanding of the business first. It doesn’t mean investing valuable time and resources in a social media blitz, hoping to attract sales. SEO metrics are only important if they lead to sales. The most useful and valuable metrics are those that measure the success of a small and medium-sized business—and point where to go next,” Iaboni observed.
“The most important metrics also improve focus and accuracy, and enhance customer interaction. Numero Uno Web Solutions zeroes in on those relevant metrics that help customers reach their goals. Then, we design a marketing campaign to reflect that,” she concluded.
To learn more about Numero Uno Web Solutions, visit the company’s web site at http://www.numerounoweb.com.
Numero Uno Web Solutions is one of the top Internet marketing firms, due to constant innovation and overall customer satisfaction. For more information on Numero Uno Web Solutions, and to discover how the company can help maximize your company’s search engine optimization and online presence, visit http://www.numerounoweb.com. Or, call Numero Uno Web Solutions toll free at 1-855-SEO-XPRT (1-855-736-9778).