eShave Chosen by Playboy.com to Offer Expertise and Grooming Products in Provocative New Shaving Video

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eShave, the brand that made shaving sexy and shaved off David Axelrod’s 40-year-old mustache, partnered with Playboy.com for a provocative, fun take on how to shave it off post Movember.

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Photo: Courtesy of Playboy.com

'Shave It Off’ appeals to guys everywhere as it provides an education in shaving in an artistically seductive and flirty way that reflects both Playboy.com and eShave’s creative branding.

eShave, known for its contemporary shaving products and accessories that combine luxury, modern aesthetics and quality with expert knowledge and craftsmanship, has partnered with Playboy.com for a new video titled: “Shave It Off: A How To Guide.” With contributions from Bolt Barbers, Playboy.com’s Cybergirl Lauren Elise shows viewers how to get the smoothest shave possible in this provocative new twist on shaving.

“Playboy is one of the most iconic brands worldwide and we are honored to partner with them for this video,” said Danielle Malka, President/Founder of eShave. “’Shave It Off’ appeals to guys everywhere as it provides an education in shaving in an artistically seductive and flirty way that reflects both Playboy.com and eShave’s creative branding.”

eShave has long been known for making shaving sexy and the artistic direction of the film was a natural compliment to the brand’s reputation. The post movember risqué video, features Elise as the ultra gorgeous Playboy barber giving the best shave ever as only eShave can deliver. With some arousing, flirtatious moves and proper shaving etiquette using eShave’s best selling White Tea Shave Cream, Luxury Razor, and Badger Hair Shaving Brush, Elise’s shaving subject is transformed from course and scruffy to smooth and kissable in a matter of minutes.

As part of the video’s launch, eShave gave away a $500 prize pack to one of Playboy.com’s lucky twitter followers.

Although the contest is over, the goods are just a click away.

About eShave:
Since 1996, eShave has been “All A Man Needs for the best shave Ever.” Specializing in the finest quality grooming products and accessories, all of which are handmade in New York City, eShave brings a modern touch to the most traditional way of shaving. The award-winning brand is recognized around the globe for delivering the smoothest shave possible free from razor burn, shaving-related bumps and irritation, ingrown hairs, and the 5 o’clock shadow.

eShave products are available online at http://www.eShave.com, eShave New York at Rockefeller Center and in select upscale retailers/spas worldwide. 1-800-94-SHAVE / info(at)êShave(dot)com

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Media Contact: Shelly Cellak | shelly(at)burgeonagency(dot)com | 773.398.6154

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