CMA Presents Inbound Marketing Strategies for Construction – Webcast

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A webcast entitled Inbound Marketing Strategies for Construction will be presented Thursday, January 24, 2013 at 1 PM CST.

A webcast entitled Inbound Marketing Strategies for Construction will be presented Thursday, January 24, 2013 at 1 PM CST.

Sponsored by the Construction Marketing Association (CMA), Hubspot’s eCommerce Inbound Marketing Consultant, Steve Haase, and CMA Chairman Neil Brown will share inbound marketing processes and techniques with an emphasis on lead generation. In addition, the results of the Inbound Marketing in Construction Survey will be presented. The national survey will identify inbound marketing tactics and measurement. CMA seeks panelists with Inbound Marketing examples for the program.

“Inbound Marketing is a hot topic for good reason, it drives sales results," states Neil M. Brown. “The survey results and content will be the first time Inbound Marketing is considered to the nuances of the construction category.”

To register for the free Inbound Marketing Strategies for Construction Webcast,
link to: http://www.constructionmarketingassociation.org/CMI_Events.cfm.

To take the Marketing Outlook Survey, link to: http://www.surveymonkey.com/s/PYKHK8N

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ABOUT CMA
The Construction Marketing Association (CMA) provides professional development and training, resources and information, networking and recognition to marketers in the construction industry. CMA sponsors the annual Construction Marketing STAR Awards, and the Certified Construction Marketing Professional (CCMP) program. Full information on the association is available on the website at http://www.ConstructionMarketingAssociation.org. The site links to the award-winning Construction Marketing Blog with marketing news, resources and related content, and the association's Twitter, Facebook, Google+, YouTube and LinkedIn pages. Questions? Contact Neil Brown at 630-868-5061.

ABOUT Steve Haase                                    
Steve Haase is a graduate of the University of Rochester's Eastman School of Music (BM) and the University of Maryland, College Park (MM). Before joining the IMC team at HubSpot, Steve was a cofounder of the digital marketing agency, ThoughtLead, which specialized in content marketing, creating campaigns for clients such as IBM,Dow Chemical, Haier, and HubSpot.

ABOUT Neil M. Brown                                    
Neil Brown is Chairman of the Construction Marketing Association. He has been CEO of numerous marketing consulting and creative agencies for the past 15 years, managing some of the biggest brands in the construction sector including Emerson Electric, USG and Bosch Tools. Prior to the agency-side, Brown was a brand manager at electrical products marketing powerhouse IDEAL Industries, and later CMO of an architectural metals manufacturer. Neil is a frequent speaker, author and contributor to BtoB magazine, Advertising Age, Marketing Week and the Construction Marketing Blog. He holds a BS–Marketing Cum Laude from Southern Illinois University, and an MBA from Northern Illinois University. In 2012, he published the book, Tools of the Trade: Modern Marketing for Construction Brands.

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Heather Hawes
Construction Marketing Association
630-868-5060
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