RapidTax Readies a Site Redesign for the 2013 Tax Season

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Visitors to RapidTax.com looking to file 2012 taxes online at the start of the 2013 tax season will discover a site both redesigned and updated.

We want the folks who file their taxes with us year after year to feel as much at home as those who visit us for the first time in 2013

“We are putting the finishing touches to an exciting site redesign,” said Willem Veldhuyzen, CEO of Rapid Filing Services, in December. “New visitors and customers returning to RapidTax in 2013 will find an updated user interface that aims to further simplify the process involved in preparing a tax return”.

“The RapidTax site has done very well for us since it launch,” continued Dr. Veldhuyzen, “but it was time to give it a new face and make it more nimble, in line with the most advanced practices in online tax preparation.”

Jules Labat, Director of Marketing and Business Development for Rapid Filing Services, elaborated: "The three basic tenets of online filing have remained constant from the start:

First, customers still need to feel secure releasing their confidential information online. They want to know that they can trust your site. This is the purpose of the TRUSTe and other security certification seals that all reputable tax sites must show. Our A+ accreditation from the BBB works to further boost customer confidence.

Second, online tax filers still want to be sure that their tax return will be accurate and free of errors. They have no wish to be contacted by the IRS. All returns prepared using RapidTax are reviewed by our tax professionals. We reach out to you by phone, chat, or email if we encounter any inconsistencies and make sure they’re corrected before your tax return is filed.

Third, as Willem mentioned, customers continue to look for the job, chore some would say, of filing their taxes to be made simpler. They look for their questions to get answered before they press the start button."

To this effect, a new three part questionnaire will guide tax filers to determining which of the RapidTax price packages is the most suitable to their 2012 tax situation. This function is extended within the tax application itself where customers will be alerted if their tax particulars require an upgrade to a more expensive option.

Navigation, too, between landing and internal pages, on the one hand, and between the main site and the tax application has also been further streamlined to allow customers to extract the information they need as quickly as possible, whether it is from a FAQ or a blog entry, and come to the right decision.

Jules Labat explained: "If your site is rich in valuable content, as ours is, you can expect visitors to enter it through any number of portals. A blog article on a trending tax topic, such as the exact date on which it will be possible to file 2012 taxes, can turn out to be as effective as a landing page as one designed explicitly for that purpose.

It becomes profitable in this case to promote customer engagement throughout the site so as, in the short run, to reduce the bounce rate and, ultimately, to encourage all visitors to use our services whatever search query brought them to the site."

“The challenge,” Dr. Veldhuyzen added, “was to accomplish all this without compromising the brand we have successfully established, that our customers have come to rely on. We aimed for a smooth transition and we believe the update accomplishes this. We want the folks who file their taxes with us year after year to feel as much at home as those who visit us for the first time in 2013.”

About Rapid Tax:

RapidTax.com, a leader in online tax filing, is owned and operated by Rapid Filing Services, LLC (RFS Rapid Tax & Financial Services TM). We are a dynamic team of tax professionals who are committed to providing a premium tax preparation service at a competitive price.
Our innovative application enables taxpayers to figure out their maximum refund based on answers to a very simple set of questions. The RapidTax experts are trained to handle all tax related questions and are available live by phone or chat to assist the taxpayer every step of the way.

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Brian Justin

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