Lorel Announces The Release of Mobile Website Platform

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Supporting the business needs to deliver a mobile friendly experience and drive more engagement with its customers.

Lorel Marketing Group (Lorel), a full-service marketing agency, today announced the availability of its mobile website platform created for businesses that are seeking to leverage their company website content and offer their customers a seamless, intuitive mobile experience.

With a steady advancement of mobile technology and the rising demand of 'on the go' internet access, providing a mobile website has become an essential element within every marketing mix. Consumers continue to adopt the smartphone into their every day lives and expect businesses to keep up – providing mobile access that's quick, purposeful, and intuitive to user's basic needs.
The market research shows that consumers are actively utilizing their mobile phones to access information across websites, and expect the content to be viewable within a mobile experience. Lorel's mobile website platform enables brands to develop a fully scalable, customizable mobile site that meets the comprehensive needs of both the mobile user and the business.

“We offer our clients a solution that streamlines the creation of a mobile site by leveraging the assets of its current website, while delivering a robust, user friendly, mobile experience to their customers." – Sebastian Pistritto, President. Lorel Marketing Group.

Innovative businesses are consistently seeking new outlets to better engage and understand their customers, while expanding their brand within a new, consumer saturated medium. The Lorel mobile platform helps meet these needs. Designed as an extension of a business's current website, and equipped with a backend content management tool, businesses are able to update and manage their website and mobile site seamlessly. The mobile platform enables brands to connect with their existing databases and data feeds such as email. This provides an integrated platform that can promote the brand, and capture contact information and email addresses. The mobile site platform supplies businesses with the tools they need to segment and execute their outbound marketing communication programs.

To learn more about the new mobile website platform for businesses being offered, visit http://www.lorel.com/mobileplatform or contact Sebastian Pistritto at 610-337-2343 or email spistritto(at)lorel(dot)com

Lorel Marketing Group is a full-service, multichannel marketing agency in its twenty-fifth year of accelerating the measurable success of leading lifestyle and healthcare brands. We specialize in insight mining, strategy development, branded creative and measurable marketing promotions that embrace integrated online and offline tactics. Lorel has been directly involved in mapping and motivating consumers' brand affinity and purchase activity across every marketing channel. By leveraging strategic, passionate problem solving, Lorel employs earnest collaboration. Lorel provides the critical mass warranted to think, solve, and execute quickly across every discipline. Lorel Marketing Group 590 North Gulph Road, King of Prussia, PA 19406

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Sebastian Pistritto
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