Jewish Journal hits it big in Hollywood

Much-loved community newspaper scores a surprising supporting role in Judd Apatow's comedy, "This Is 40."

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"We're big Judd Apatow fans," said Jewish Journal Publisher and Editor-in-Chief Rob Eshman. "It's an honor to be mocked by the best."

Los Angeles, California (PRWEB) December 22, 2012

The Jewish Journal, a Los Angeles-based news weekly, is featured in a key scene in the new Judd Apatow film "This Is 40" with stars Paul Rudd, Chris O'Dowd and Lena Dunham.

In the scene, a shlubby journalist wearing a yarmulke shows up to do an interview with rocker Graham Parker, the only client of Pete (Paul Rudd), a record-label owner whose career and marriage are on the rocks. "The Jewish Journal!" a chagrined Pete moans-- clearly expecting Rolling Stone. “Apparently old Jews are the only ones who still buy hard copies of records," comes the reply-- followed by a punch line we won't spoil here.

In response, the Jewish Journal prepared an online faux trailer for "This Is 40," featuring itself as a star in the movie, and which can be viewed at http://www.youtube.com/watch?v=RLFGbnzjrt0

"We're big Judd Apatow fans," said Jewish Journal Publisher and Editor-in-Chief Rob Eshman. "It's an honor to be mocked by the best."

In a lengthy (real) interview with the Jewish Journal, available at jewishjournal.com, Apatow talks about the personal nature of "This Is 40," and explains his choice of the Jewish Journal. Apatow and his regular stars Seth Rogan and Paul Rudd have all been featured on past Jewish Journal covers.

“I insult myself all the time in my movies, so why not you?” filmmaker Apatow joked during his recent interview with the Journal's Naomi Pfefferman. “Remember,” he added, “I only make fun of the people I love.”

The Jewish Journal is an award-winning Los Angeles-based weekly with 150,000 weekly print readers and 700,000 monthly visitors on its website, jewishjournal.com (the largest Jewish news web site outside Israel). The JewishJournal app is available for Apple and Android platform. Despite its image in "This Is 40" as grossly unhip, the Journal's average reader is 39 years old, and its web and mobile platforms were hailed by the Jerusalem Post as being "at the cutting edge" of the niche media industry.

At the current time, none of its reporters wear yarmulkes--- not that there's anything wrong with that.

For interviews and more information, e-mail robe@jewishjournal.com.

To read Naomi Pfefferman's interview with Apatow, go to;

http://www.jewishjournal.com/the_ticket/item/judd_apatow_mines_midlife_angst_for_this_is_40
To read HollywoodJew blogger Danielle Berrin's interview with David Wild, go to; http://www.jewishjournal.com/hollywoodjew/item/judd_apatows_big_jewish_journal_moment


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