“Using a database of actual buyers means a lot to a mailer”, says David Pavelka, Senior Executive Manager...
Erie, PA (PRWEB) December 26, 2012
Paramount Lists is excited to announce two new files under list management. These files are BRAND NEW to the market! Nothing can pump up sales for a direct marketing offer like fresh and targeted data – especially when they are all buyers. Paramount manages multiple response-generated files, comprehensive lists containing lifestyle selects, businesses, and much more.
Learn more about these two new files:
American Transactional Buyers: These are 100% buyers from retail, direct mail, and online stores. There are close to 50 categories to choose from and more than 1,000 sub-categories. From appliances to women’s clothing and everything in between the selections that available are vast. Select the amount of money spent and the month it was spent. Because this is a new file to the list industry, these consumers have not been repeatedly marketed to and thus will be very receptive to offers of all kinds. They are spenders and have spent recently. These buyers have collectively spent over $29,000,000,000 in the last 12 months.
Margie Messenger, Senior Account Executive at Paramount, says that her online catalog client “jumped for joy” when she noticed all of the designer brands that are available on this file. “Using a database of actual buyers means a lot to a mailer”, says David Pavelka, Senior Executive Manager, “because these consumers are not just people ‘interested’ in a product, service or lifestyle, these are people that have purchased for that interest.”
Manuals Online: This is the site where consumers can login and locate a replacement manual for the product they have purchased. One can literally download a manual for just about anything. The file has over 2 million product buyer downloads and over 300,000 manuals to choose from. It is selectable by the product manual in which they downloaded. This is an email only file. These consumers are internet savvy and more likely to respond to your offer via email also.
List Management is a great way to generate additional revenue. A database of buyers/responders to a direct marketing campaign can be hidden sources of money for each business. If one is not monetizing the data from a direct marketing program, money is being left on the table.
Consider these brief points:
- There is NO COST
- YOU determine who can and cannot use the list
- All data is stored on-site and is meticulously maintained for both deliverability & compliance
- Paramount does all of the work
Paramount takes care of all that goes into properly managing a customer database including: Pre-Screening Compliance, Order Fulfillment, Clearance of Offer With Your Company, Collections, Accounting, Monthly Royalties, and Promotions & Advertising.
Paramount Lists is located in Erie, PA and has been helping clients for over 30 years. Contact us today and ask for one of our experienced Account Executives to assist in either providing List Recommendations for your company’s marketing plans or discussing the possibilities or List Management.
3126 Peach Street
Erie, PA 16508