Dominion Enterprises Greatly Expands Web Advertising Portfolio

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Leading web properties consolidate, offering brands even more purchasing power and return on online advertising investment.

Visitors to our sites represent a significant amount of discretionary income and come to us during the buying process for life's biggest purchasing decisions.

Dominion Enterprises (DE) today announced a major initiative that builds on its vast portfolio of consumer and specialty websites serving the automotive, recreational and commercial vehicle, real estate, apartment rental, employment and marine industries. The combined advertising suite now offered will bring advertisers’ messages to more than 20 million unique visitors each month. Advertisers will find new templates to ensure prominent and dominant ad placement available across all DE sites.

In addition to providing access to a wider consumer audience for advertisers, DE has created a business unit dedicated to serving customers buying across this new channel. Dominion Digital Media has established offices and staff in New York and Chicago, with a Los Angeles office to open in 2013. Industry veteran Bruce Budkofsky has joined Dominion Digital Media as Senior Vice President. He has more than 14 years of industry experience, working most recently with Lotame. Other industry veterans have joined Dominion Digital Media as well. Kaz Oplustil from TheStreet has joined Dominion Digital Media as Vice President of Sales. Dan Reiners, previously with The Wall Street Journal, was named Vice President of Pricing and Inventory. Midge Brown, formerly with Turner Broadcasting, has joined Dominion Digital Media as Vice President of Ad Operations.

“We are excited to begin offering marketers the opportunity to expose the brands they represent across our portfolio of category-leading websites,” said Jeff Littlejohn, president of Dominion Digital Media and executive vice president of Dominion Enterprises. “Visitors to our sites represent a significant amount of discretionary income and come to us during the buying process for life's biggest purchasing decisions. We are excited to now be able to put advertisers in front of these consumers. Brands will want to associate their message with our unique, intent-based audience of passionate consumers.”

Whether buying a home, looking for a new apartment, picking out a new boat or motorcycle, or changing careers, ad impressions delivered by DE have a high potential for additional purchasing needs. When consumers make important life purchases, they are creating new spending patterns and brand alliances. Advertisers interested in leveraging this exciting new offering from DE can contact Kaz Oplustil at 646-346-6396.

About Dominion Enterprises
Dominion Enterprises is a leading marketing services and publishing company serving the automotive, recreational and commercial vehicle, real estate, apartment rental, employment, parenting, and travel industries. Headquartered in Norfolk, Virginia, with 3,300 employees in the United States, Canada, England, Sweden and Italy, the company provides a comprehensive suite of technology-based marketing solutions, and more than 45 market leading websites. Millions of For Rent®, Employment Guide® and HotelCoupons.com® publications are distributed across the U.S. each year. For more information, visit DominionEnterprises.com.

Media Contact:
Amanda Ayala
amanda(dot)ayala(at)dominionenterprises(dot)com
757-351-7404

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