™ Releases Holiday Home Shopping Trends for 2012

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Member feedback and site stats on indicate better deals and lower interest rates on homes for sale in December.

Shopping for a home online during the December holiday season has a number of advantages that benefit prospective homebuyers. At, realtors are reporting a decrease in competition among buyers, along with an increase of extremely motivated sellers. Many sellers want to be out of their homes by spring or earlier. Perhaps these sellers are taking on a new job somewhere else in the country, or just want to be free and clear of homeownership for another reason. Additionally, the holiday season historically has some of the best mortgage interest rates when compared to other times of the year.

Less Competition, Lower Asking Prices:
There are many people who want to buy a home in the near future, but right now are busy with the festivities of the holidays. That group of prospects won’t even start shopping for a home online until sometime in the first quarter of the year. That means less competition for the available lot of homes, which translates into better opportunities for those who are shopping for a home online now. Additionally, since sellers typically see fewer homebuying prospects touring their homes this time of year, they are happy to know that there are people out there shopping for a home online.

Motivated Sellers:
Homeowners who keep their listing on the market through the holidays are serious sellers. This is evidenced by an increase in the number of “featured listings” being purchased on in December. Reasons for needing to sell quickly vary, but typically these owners want everything wrapped up before spring so they can move on. Hence, they are motivated to have as many eyeballs as possible looking for homes for sale online, and are hopeful that theirs will be found. These sellers know that there are fewer people willing to take the trek to their home for open houses and meeting with real estate agents in person during the holidays. So keeping the listing active gives them an online audience – those savvy enough to know that shopping for a home online during the holidays is smart. Plus, some sellers may lower their asking price in order to meet their deadline of selling and moving on, especially if their property has been on the market for some time. Selling before the year closes is another goal some sellers want to achieve. Find homes for sale here:

Low Interest Rates:
Because there are fewer people overall shopping for a home during the holidays, there are fewer requests for mortgage loans, meaning a better chance of getting a good deal on a loan for those who are not cash buyers. Also, historically mortgage interest rates decrease during this lull in homebuying. This is yet another opportunity for people shopping online for a home to lock in a low rate, even though the home will not close for a month or more. Learn more about mortgage rates here:

So while other would-be homebuyers are busy returning gifts and lounging around during the holiday season, serious homebuyers are online searching for their next dream home.

“That’s why real estate professionals advise people who plan to buy soon to shop online now,” said Richard Swerdlow, Chief Executive Officer of eReal Estate Holdings LLC - the parent company of “Beat the spring rush of traditional home shopping, seek out motivated sellers who may be willing to negotiate on their asking price, and if you plan on taking a loan, lock in an affordable interest rate.”

“Prices generally are not getting any lower and in fact are creeping upwards, so doing some homework now will go a long way come closing time,” added Swerdlow.

About eReal Estate Holdings
eReal Estate Holdings LLC owns and / or operates the category-defining portals,, and These real estate portals are the world’s largest online marketplaces for real estate with more than 30 million properties for sale, rent and vacation in the United States and 70-plus countries around the world. The sites receive more than 1.5 million visitors per month, and cost-effectively deliver exposure and qualified leads to builders, real estate professionals and homeowners. In addition to property for sale and properties for rent, site visitors have access to a wide variety of real estate-related products and services, including mortgages, credit repair, home improvement, moving and more. was launched in beta in November 2012 in order to capitalize on the rapid growth of location-based advertising and search.

The privately held eReal Estate Holdings LLC is headquartered in Miami, Florida. For more information, please visit

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VIrginia Mendez
eReal Estate Holdings, LLC
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