We had a decision to make: align our brand with our audience or watch as our existing brand lost its meaning and eventually eroded our sense of purpose, our client's trust, and our culture.
Vancouver, BC (PRWEB) December 24, 2012
The Burnaby-based internet service provider formerly known as SmarttNet is now simply Smartt, a marketing and IT Consulting Agency. The new brand and Consulting Agency concept reflect the evolution of Smartt's services over the past three years and articulate the company's capabilities and business perspective.
Smartt began as an ISP but has developed into much more than a technical service provider; their services now include branding, digital marketing, web design, and IT consulting. They applied the same branding process that they use with clients to determine the core values they wanted their brand to express: delivering measurable results to both their IT and marketing clients.
"The technology sector is paralyzingly competitive." says Smartt CEO Saleh Tousi, "As a result, we made a strong push to diversify into digital marketing & strategic services. This unfortunately meant that our old brand no longer spoke to our audience. We had a decision to make: align our brand with our audience or watch as our existing brand lost its meaning and eventually eroded our sense of purpose, our client's trust, and our culture."
Smartt combines technical expertise with creativity to provide strategy, implementation, and training services that generate enduring results for their customers, and their new Consulting Agency concept ties all of this expertise together.
Smartt is a Consulting Agency with an obsession for measurable results. Their core mission is to improve every business they touch; their strategy is to give their clients measurable results. They do so by combining their creative thinking and technological understanding with business knowledge and an analytical approach.