Davey’s hilarious men's underwear dares for Deadgoodundies take the internet by storm!

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American fitness guru and men’s underwear fan Davey Wavey flew to London to take on a series of underwear dares for Deadgoodundies.com. The resulting video has rocketed up the viral video charts.

Jockey 3D Innovations Long John £25.00

Jockey 3D Innovations Long John £25.00

The video has really hit the spot. It’s genuinely funny and the dares are just the sort of thing our customers enjoy.

Davey Wavey and Deadgoodundies.com got together to shoot a hilarious new video released at http://www.youtube.com/watch?v=SLImSqzLgq8. It’s already had 90,000 hits - and that’s rising by the hour.

Davey Wavey is a fitness guru (http://www.daveywaveyfitness.com presents his vids and advice) who happens to look rather gorgeous with his kit off. He’s always up for a dare and has lots more funny footage at http://www.breaktheillusion.com/.

Davey Wavey and DGU got together so Davey and his pal Will could have some fun in pants around London. They had a set of dares - including running around Trafalgar Square in bright red Jockey long johns and doing a wedgie, which is a tricky manoeuvre with a pair of undies.

At the end of the video Davey invited viewers to tackle one of the best dares - seeing how many pants they can put on in 15 seconds. “It’s harder than it looks!” he says.

Deadgoodundies.com founder Adam Davies is delighted with their first collaboration with Davey Wavey: “The video has really hit the spot. It’s genuinely funny and the dares are just the sort of thing our customers enjoy. We’re not quite sure what the locals and tourists in London made of these two super-fit bodies running around Trafalgar Square, but the guys were cosy in their long johns.”

Deadgoodundies specialise in online only sales of designer men’s underwear, swimwear, nightwear, loungewear, T-shirts, tops and socks. All from leading brands from the USA, South America, Europe and Australia. The website stocks a huge and constantly changing range of boxers, shorts, briefs, strings and thongs, along with matching tops, a selection of one-piece underwear, long johns and other warming underwear for the winter.

Company Information
Deadgoodundies is an online only retailer stocking the best in designer men's underwear and swimwear from all over the world including: (in alphabetical order) Big Boys, Body Art, Bruno Banani, Bum-Chums, Clever Moda, Doreanse, Ergowear, Gigo, Gregg Homme, HOM, James Tudor, Jockey, Joe Snyder, MaleBasics, MANstore, Mey Bodywear, Mundo Unico, Nils Bohner, Obviously For Men, Olaf Benz, Pikante, PUMA, Sloggi, Solar TanThru and Zoggs. DGU also stock selected loungewear, socks, T-shirts and more from their best selling brands.

DGU are incredibly media friendly and always have high res images on hand for fashion pages and samples for photo shoots as well as expert comment and market insight from partners Adam and Jane.

For more information contact DGU PR Jane on 01743 271615 (international +44 1743 271615) or email pr@deadgoodundies.com

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Jane Garner

Charlotte Cupples
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