D2 Creative Develops Innovative, Interactive Trade Show Booth

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FUJIFILM Medical Systems, U.S.A. featured at RSNA.

D2 Creative (D2) recently attended the 98th annual meeting of the Radiological Society of North America to support their longtime client, FUJIFILM Medical Systems, U.S.A. (FMSU). D2 has worked with FMSU for the past four years, creating informative, interactive content to attract, engage and educate show attendees. The content for the interactive applications spanned both modality solutions and medical informatics.

Expanding on the trade environment platform created for RSNA 2011, D2 Creative recently developed an interactive application that showcased both Fujifilm’s Synapse software portfolio, which includes Synapse PACS, Synapse RIS, and Synapse Cardiovascular, as well as Fujifilm’s extensive offering of advanced IT options, such as Active Monitoring, VMware ThinApp and vCops, and Citrix cloud platform, to create a wholly stimulating user experience.

D2 took advantage of multi-touch and gesture technology, creating a rich interface and unique experience that encouraged attendees to engage with the content. The exhibit doubled as an attract loop, displaying rotating promotional information, videos and direct launch of Fujifilm’s campaign sites onto a giant LCD display. The centerpiece was a customer locator that leveraged real-time information from Google Maps, allowing users to find Synapse customers across the country. It also provided an overview of the 3500-plus installations around the world. FMSU sales representatives used the exhibit to give demonstrations on the spot with components such as Active Monitoring, which maintained all of the systems throughout the conference.

Returning to RSNA 2012, the popular “Virtual DR Suite” was updated to include new products and Fujifilm technological innovations. These complex technologies were visualized in a virtual environment that demonstrated device features and launched related videos.

In support of the brand repositioning, campaign and messaging developed by D2 for Fujifilm’s digital mammography product Aspire®, D2 created large-format signage for the Digital Mammography area of the booth. The new campaign and positioning will be seen in upcoming promotional material and a new web presence launching early in 2013.

FUJIFILM Medical Systems U.S.A., Inc. is a leading provider of diagnostic imaging products and medical informatics solutions that meet the needs of healthcare facilities today and well into the future.

D2 Creative is an interactive agency specializing in creative, marketing and technology solutions for B2B, B2C, Healthcare, Technology and Nonprofit organizations.

If you would like more information about this topic or D2 Creative in general, please contact Carrie Plantamura at 732-507-7441 or email at info(at)D2creative(dot)com.

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Carrie Plantamura
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