Releases Advice to Business Owners on Ways to Protect a Business’ Reputation

Share Article comments on an article written by Harvard Business Review about the pitfalls that can ruin a family business, and how owners can avoid these internal issues from causing a lack luster reputation. released their opinion regarding the growth of technology and review sites and their effect on family-owned businesses. They also provide advice and beneficial opportunities businesses can partake in to maintain a positive reputation.

According to Harvard Business Review, nearly 70% of family-owned enterprises are either sold, or fail before the second generation even has a chance to take over. It is said that those who do “just make it“, accomplish this due to the fact that the person in power has likely held tenure. With that title however, comes complications due to the ongoing shifts in technology, consumer behavior, and business models. Therefore in the end, causing an onslaught of difficulty for the business to cope. If the owners fail to keep up with the growth of society, then negative reviews from sites like Yelp, can easily extinguish a decade’s worth a work, in one fell swoop.

Shiny Reputation recommends these beginner tips, to start with:

  • Monitor your server and keep track of all the reviews, positive or negative, being posted on review sites.
  • Hire or sign up for server monitoring services, to be in informed of possible problems that may arise on the backend of the business’ website.
  • Be diligent in providing a solution to a disappointed customer.
  • Flag reviews that have been left on false pretenses. Such as, if the reviewer has never actually used a business’ services.

The Harvard Business Review was created in 1994 as a not-for-profit subsidiary of Harvard University. It was meant as a way to report into Harvard Business School, but expanded globally to serve as a bridge between the academia world and the corporate world. commented today on an article published by the Harvard Business Review, on the issues created by family owned businesses and how to keep the businesses reputation intact in the advancing world of technology.

About Shiny Reputation: is a website dedicated to providing advice and solutions for businesses to keep from being effected by the growing trend of online review sites. We provide information for all levels. Anywhere from beginners to those seeking services more inclusive and advance.

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