Paula Begoun and The Paula's Choice Research Team Have Four Easy Ways Women Can Update Their Look in 2013

The best-selling author and beauty expert, along with her team, offer women a few tips and tricks to help them put their best foot forward in the new year.

Seattle, Washington (PRWEB) December 27, 2012

The beginning of the New Year is an exciting time for setting personal goals, whether it’s weight loss, financial targets, or volunteering more around the community. No matter what the New Year’s resolution may be, when a woman feels good about their appearance, it helps them put their best foot forward. Here are four easy, but truly effective, ways women can update their look and be more confident in 2013.

1. Play Up Lashes
Sometimes there isn't enough time to apply a perfectly blended set of eyeshadows in the morning. Instead, focus on emphasizing lashes with a great mascara and sweep a thin or smudged liner across the lids for a sophisticated, beautiful look.

This classic look is universally flattering and a chic way to emphasize the eyes in no time flat. To take it a step further, groom and enhance the brows following this step-by-step guide.

How to pull it off: Paula’s Choice Illicit Lash Maximum Impact Mascara ($10.95), Physician’s Formula Eye Booster 2-in-1 Lash Boosting Eyeliner + Serum ($10.95), and Paula's Choice Browlistic Long-Wearing Precision Brow Color ($9.95).

2. Add a Touch of Radiance to The Complexion
Adding an “illuminating” effect to the face creates a healthy, warm glow and more youthful appearance. Highlight features such as the cheekbones, inner corner of the eyes, bridge of the nose or brow bone by applying a small amount of illuminator and gently sweeping it out to blend in with the rest of the skin, making sure there are no harsh edges.

Beware: Too much shine can make skin look greasy, and products with overt sparkle or glitter look more tacky than classy.

Fail-proof skin illuminators: Avon Mark Get Bright Hook Up Highlighter ($6), Paula’s Choice RESIST Cellular Defense Daily Moisturizer with SPF 25 & Antioxidants ($24.95), or Yves Saint Laurent Teint Parfait Complexion Enhancer ($42).

3. Experiment with Lip Color
Consider breaking out of the comfort zone and adding a pop of color to the lips. This is one of the simplest ways to transform a look and it doesn’t add any extra time to a makeup routine.

In a rut with pale pinks and nudes? See what a raspberry shade can do. Tired of the same classic red? Experiment with a coral or pinkish mauve color. Not every lipstick color under the rainbow is going to be suitable—the key is to try several and see what works.

Lip color collections with gorgeous shade options: Paula’s Choice Perfect Shine Hydrating Lip Gloss ($9.95), Giorgio Armani Rouge D’Armani Lipstick ($30), and Mary Kay Creme Lipstick ($13).

4. Schedule a Professional Hair Consultation
Most salons offer a free hair consultation prior to scheduling an appointment, which is a great way to find out what the pros think, without the pressure of doing it right then and there. Well-trained stylists take several factors into consideration, such as face shape, eye color, skin tone, the way your hair parts, personal skill level when it comes to styling, and so on. It’s perfectly fine to think about it for a couple days before booking an appointment. Click here for more hair-care advice.

For more ideas to revamp your look, check out these makeup tutorials.

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Led by best-selling author and beauty expert Paula Begoun, the Paula’s Choice Research Team evaluates and reviews hundreds of skin-care and makeup products, in books such as Don’t Go to the Cosmetics Counter Without Me, and online at CosmeticsCop.com. Combining cosmetics industry knowledge and expertise, Paula and her team have developed the Paula’s Choice line of state-of-the-art formulations based on reliable, published skin-care research. Products include skin-care, makeup, body, and hair-care products, beauty tools, and accessories. All products are fragrance-free, cruelty free, and environmentally friendly, and they perform beautifully without false promises.


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