Wishpond Launches First-Ever Multi-Platform Pinterest Contest App for Retailers and Brands

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Businesses can now effectively engage customers and Fans using Pinterest by enabling them to easily create boards and share images related to a company’s brand.

Pinterest Contest App

Pinterest Contest App

“Our Pinterest Contest app is a simple way to get users sharing a brand’s products on Pinterest, leading to more engagement and referral traffic to their online store.”

Wishpond today announced the launch of its Pinterest Contest App, the only app of its kind that allows merchants to create contests that harness the power of Pinterest on their Facebook Pages, websites and mobile, helping to boost a company’s reach and engagement. For example, a furniture store can now run a contest in which users create and submit a Pinterest board of their dream bedroom using the furniture store’s items. Entrants will be encouraged to invite their friends to vote for their board to win - pushing the contest’s reach throughout a person’s entire social network. To find out more about the Pinterest app, please check out: http://corp.wishpond.com/pinterest-contest/

Now Your Community Can “Pin It To Win It”

Merchant’s can encourage their users to create boards on Pinterest with the items they sell and then submit those boards to enter a contest. The merchant’s community can then vote on each of the entered boards directly within the contest app to choose the winner. Merchant’s collect each entrant’s email address and social data via Facebook’s Opengraph, enabling them to re-market to the entrants in hyper-segmented target groups.

Wishpond’s Pinterest Contest app includes a robust package of capabilities:

  • Merchants can entice users to create boards on Pinterest using pictures relating to the merchant’s business
  • Built-in voting pushes entrants to share their boards with friends to get more votes and boost the reach of each contest
  • The app is integrated with Facebook’s Opengraph which allows the app to publish the “Enter” and “Vote” actions to users Facebook Timelines to give the contest reach to their entire Facebook network
  • Merchants can limit contestant eligibility to only their Facebook fans
  • Like with all Wishpond contests, merchants can download all of the entrants’ email addresses to add to their email list.

“Our clients have been asking for an effective way to get users engaged on Pinterest,” said Ali Tajsekandar, CEO of Wishpond. “Our Pinterest Contest App is a simple way to get users sharing a brand’s products on Pinterest, leading to more engagement and referral traffic to their online store.”

New Pinterest Contest App Rounds Out Wishpond’s All-In-One Marketing Suite

The Pinterest Contest App bolsters Wishpond’s All-In-One Marketing Suite by adding Pinterest to the platforms that merchants can run marketing campaigns on. Merchants can now run multi-channel campaigns in tandem. For example, a business can run a Pinterest Contest along with a Photo Contest at the same time on Facebook and Twitter to maximize user participation across different channels.

Wishpond’s Pinterest Contest App also integrates directly with the Wishpond Analytics Dashboard. Merchants can use their Analytics Dashboard to analyze and send targeted emails to customers by groups based on age, gender, location and “Likes” data points that are pulled via the Facebook Opengraph. Better yet, Merchants can watch real-time analytics for each Pinterest Contest on their Campaign Report Page within their Wishpond Merchant Admin and even have the ability to moderate inappropriate entries in their contests.

Here are a few of the apps Wishpond currently offers in its All-in-one Marketing Suite:

Photo Contest
Invite users to upload a photo and vote on their favorites to win

Vote Contest
Engage your community to vote on their favorite photos/candidates entered by you

Photo Caption Contest
Engage your community to write captions for your photos and vote on their favorites

Deploy a simple grand prize draw to entice users to become your fans and join your email list

Pinterest Tab
Showcase your boards and pins on your Facebook Page and website

Social Store
Showcase your products on your Facebook Page. Turn your fans into customers.

and many more..


Single User Access to Wishpond’s entire Marketing Suite from $29/m. Agencies Rates from $195/m. Shopping Center, White Label and Full-Service options are available upon request. See http://corp.wishpond.com for product details and full pricing.

About Wishpond

At Wishpond, we believe there is a way to make online marketing easy.
By providing the broadest set of online marketing tools available into our All-in-One Marketing Suite, we empower retailers and brands to attract, engage, understand and grow their customer base across mobile, social, online and local channels.
Wishpond is a privately held company. Since its inception in 2009 Wishpond has grown to help more than 17,000 customers in North America and globally to effectively drive customer growth and engagement through online marketing channels.

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Nick Steeves
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