Rick VandenBoom Promoted to Global VP of Sales & Marketing at Coherix

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Rick VandenBoom has been named global vice president of sales and marketing at Coherix, Inc.

Rick VandenBoom has been named global vice president of sales and marketing at Coherix, Inc.

Coherix is a pioneer in the development of advanced and powerful 3D visualization solutions to improve the quality and reliability of powertrain manufacturing processes where precision is required.

A native of Michigan, VandenBoom began his career in electrical engineering at Control Engineering in Pellston, Mich., and went on to hold positions as an application engineer and project manager at SI Handling Systems in Rochester, Mich., and ABB Flexible Automation in Auburn Hills, Michigan.

He joined Perceptron in Plymouth, Mich., as an account manager for the company's Chrysler account in 1995 and also has held senior management positions at Michigan-based; CogniTens in Wixom, and FriCSo (Frictional Control Solutions) in Farmington Hills.

"Rick VandenBoom has more than 25 years of experience in machine vision, material handling and metrology in the global automotive, heavy-duty transportation and aerospace industries," said Dwight Carlson, the company's chairman and CEO. "He's a team player with outstanding global leadership skills."

VandenBoom holds a degree in electronics engineering technology from the National Institute of Technology. He lives in Lake Orion.

Based on research conducted at the University of Michigan, Coherix technology makes it possible for original equipment manufacturers to visually detect for the first time variations in component surface quality critical to product performance. The company's high-speed, non-contact ShaPix systems are designed to improve quality, lower manufacturing costs, shorten new-product development time and increase customer satisfaction.

Coherix is a privately held, global supplier of high-speed, high-definition 3D visualization and inspection solutions designed to improve the management of manufacturing processes. Headquartered in Ann Arbor, the company has technical centers in Europe and the Asia Pacific region. Coherix products are being utilized around the world at companies such as Intel, Amkor, BorgWarner, Ford, Honda, MAG, Chrysler, General Motors, Micron, Infineon, John Deere, Volvo Technology Transfer and TRW among others. More information is available at http://www.coherix.com.

Coherix Company Contact:
Norma Regan
Phone: +1.734.922.4102
Email: normar(at)coherix(dot)com

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