Kinetic Data Announces Independent Analyst Eveline Oehrlich as Keynote Speaker for Annual User Group Conference

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The three-day educational event focuses on driving out business process inefficiencies.

For the second year Kinetic Data ( is bringing users and stakeholders together at the Inverness Hotel in Denver to discuss strategies for delivering immediate and long-term IT business value across their enterprises. Featuring a keynote address by guest speaker, Forrester Research, Inc. principal analyst Eveline Oehrlich, the three-day Kinetic Enthusiasts Group(KEG) event (Feb 27 – March 1, 2013) is designed for attendees to facilitate connections, share experiences, and learn how to streamline their task-oriented business processes.

As Principal Analyst serving Infrastructure and Operations Professionals, Oehrlich’s research focuses on Service Management and Automation. This area includes information technology infrastructure library (ITIL), the implementation of IT service management, business service management(BSM), and many other aspects of IT operations. In this role, she offers strategic guidance to help enterprises worldwide manage their networks and systems, define key projects that focus on IT service management, and bridge IT to the lines of business.

A leading developer of Enterprise Request Management (ERM) software that helps organizations automate task processing across the enterprise, Kinetic Data has empowered companies with technology to eliminate process inefficiencies for 15 years. This knowledge is shared at KEG through a variety of technical and management sessions. Topics slated to be discussed include: Saying Goodbye to the IT Service Queue and Hello to the IT Genius Bar, Blueprinting Service Items, and Reporting Options with Request, as well as customer case studies and vendor demonstrations.

“KEG 2013 is all about creating, connecting and learning,” said John Sundberg, president, Kinetic Data. “The business impact of driving out process inefficiencies is tremendous, and Eveline’s keynote address will set the framework for discussions both inside and outside the conference sessions.”

At the inaugural KEG conference in 2012, the more than 80 attendees heard from Jeff Kaplan, founder and managing director of THINKstrategies, on the market forces driving the rapid adoption of Software-as-a-Service (SaaS) and cloud-based solutions.

Prior to this year’s KEG conference, Kinetic Data is organizing Pre-Conference Technical Training sessions Feb. 25-Feb 27. These cooperative learning sessions provide hands-on training on Kinetic Data products for both beginning and advanced users.

For more information and to register for the KEG conference and Pre-Conference training, visit

About Kinetic Data ( Kinetic Data has helped hundreds of Fortune 500 and government customers — including General Mills, Avon, Intel, 3M, and the U.S. Department of Transportation — implement BSM and service delivery management (SDM) applications aligned with ITIL best practices. Kinetic Data was named “Innovator of the Year” by an independent group of BMC Remedy users, and the company also has been recognized with awards for its superior customer service and support. Kinetic Data serves customers from its headquarters in St. Paul, Minn., offices in Sydney, Australia, and through a network of reseller partners. For more information, visit

Media contact: Eva Keiser, KC Associates, LLC,, 612.940.4254

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Eva Keiser
KC Associates, LLC
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