Online Marketing Firm fishbat responds to the Use of Videos for Online Marketing Strategies

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Responding to a recent article on the subject, fishbat explains why this new trend of marketing with videos is taking over.

On December 30, fishbat added some insight to a new trend among content marketing strategies: creating videos to increase online presence.

According to an article from Social Media Today, videos as well as pictures are becoming a very popular way to increase online traffic to a particular site. “In particular, online video is rapidly becoming a go-to staple for any content strategy, mostly for its ease of use and easy access to all demographics that can be easily shared through Facebook and Twitter,” the article stated.

While YouTube still reigns supreme in terms of online videos, more and more options are becoming available for creating videos. You may think of YouTube and similar sites as just a place to see stupid skits or people wiping out on a skateboard, but in reality it’s becoming much more than that. Now, it’s a place where many businesses create channels; not only to promote their website, but to add a sense of professionalism as well.

“YouTube is a great way to help promote your brand,” said Scott Darrohn, COO of the online marketing firm fishbat. “The possibilities are virtually endless; as long as you stay entertaining and informative while promoting your business at the same time, videos are a great way to attract people to your website.”

Darrohn also mentioned that it is a good idea to make your videos more interactive in order to engage your audience. He added that even fishbat has made use of YouTube to create video content.

Darrohn hosts a series of brief videos for fishbat called “fishbat Splash". The idea behind this series is to keep people up-to-date with all social media and online marketing news. The videos are a few minutes long and each one focuses on a specific topic in the world of digital marketing. One of the recent episodes of fishbat Splash discussed the new implementation of Google Communities to Google Plus.

fishbat, Inc. is a full service online marketing firm. Through social media management, search engine optimization (SEO), web design, and public relations, fishbat strives as a marketing firm to raise awareness about your brand and strengthen your corporate image.

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