Small- and medium-sized businesses are realizing just how important online shopping is and are adapting their marketing strategies and infrastructure to better serve this new reality.
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New York, NY (PRWEB) December 28, 2012
Numero Uno Web Solutions (NumeroUnoWeb.com), a fast-growing global SEO and Internet marketing firm that caters to small- and mid-sized business-to-consumer companies, is pleased to announce its top tips for successful online marketing. On the heels of a busy holiday season, Numero Uno’s marketing tips help a business continue to grow its online customer base by helping it be creative, focused, and enterprising.
“E-commerce is now a $200-billion-plus industry in the U.S. and is expected to increase 15% annually,” says Nadia Iaboni, Digital Solutions Manager at Numero Uno Web Solutions. “Small- and medium-sized businesses are realizing just how important online shopping is and are adapting their marketing strategies and infrastructure to better serve this new reality.”
To better take advantage of the growing online retail marketplace, businesses need to understand a potential customer’s online behavior. What is most important to them? Armed with this information, retailers can then tailor product offerings and generate leads. A multi-staged approach to online marketing can generate higher conversion rates and lower costs.
“In the age of social media, it is essential that small- and medium-sized businesses respond to customer questions and feedback in a timely manner. And that it’s personal,” says Iaboni. “Getting customers to call or click is just the beginning. Companies that make it easy for customers to connect with a real person can make instant connections. This can open the window to upsell, special offers, and incentives. An easy customer service experience can also leave positive impressions and lead to repeat customers.”
Having an online presence may be a window to the global retail marketplace, but small- and medium-sized businesses could find that quality is more beneficial than quantity, according to Iaboni. An online marketing campaign targeting a smaller number or people could translate into more sales than one casting a wider net.
“It’s also important to experiment with online marketing. With so many new tools, services, and avenues to try, it’s imperative that businesses change their strategies. By employing the same marketing approach, companies can miss opportunities to try new things that could really pay off,” Iaboni concludes.
As a company specializing in online marketing, Numero Uno Web Solutions constantly monitors key data and digital marketing tools that help clients reach new customers and increase their search engine rankings. Whether it’s a one-time project or ongoing marketing program, Numero Uno Web Solutions can help businesses deliver results on time and within budget.
Numero Uno Web Solutions is one of the top Internet marketing firms due to constant innovation and overall customer satisfaction. For more information on Numero Uno Web Solutions, and to discover how the company can help maximize your company’s search engine optimization and online presence, visit http://www.numerounoweb.com. Or call Numero Uno Web Solutions toll free at 1-855-SEO-XPRT (1-855-736-9778).