Businesses that used a professional voice talent said that their sales gradually increased over a three month period after adding the new voice over message.
New York City, NY (PRWEB) December 28, 2012
The start of each new year yields new opportunities to increase revenue streams, whether it is more advertising, new marketing ideas or even offering new products or services. However it’s something so simple that can be implemented within one day that can help businesses increase sales.
A recent survey by The Voice Realm shows an increase in phone sales thanks to the use of a professional voice talent. When a consumer calls a business they are instantly transformed into a captive audience from the moment the call is answered. Businesses that used a professional voice talent said that their sales gradually increased over a three month period after adding the new voice over message. It was found that an ‘easy to listen to’ and ‘natural voice’ holds the attention of the caller.
One simple way a business can easily and cheaply freshen up their image and increase sales is by adding a professional voice actor to the phone system. Whether it is the phone greeting or the on-hold messages as the caller waits to be served.
When a consumer calls a business they are instantly transformed into a captive audience from the moment the call is answered. The study proves that small business can actually increase conversion rates and retain customers on the line longer by using a professional voice talent to naturally hold the attention of the caller.
Many small to large businesses are letting this opportunity slip through the cracks with either an unprofessional and unintelligible voice or dull music. They neglect this part of their marketing campaign believing that a basic recording by an employee will suffice.
In a survey conducted by professional voice over casting website The Voice Realm, 82% of respondents believed hiring a voice actor to record their phone system greetings and on-hold messages would be too expensive. Many did not even know where to look to find one
Of those surveyed, 88% had not considered any of their phone message system to be part of their marketing campaigns. That is a massive oversight for one of the biggest means of client interaction of any business.
The traditional land-line is sometimes the first contact a new client will have with a business. Therefore making a professional impression will determine how long a caller stays on the line, and potentially even how much they will spend with the company.
Robert James, Marketing Manager from The Voice Realm, says the process of getting a top voice actor on your phone system is within reach. “Thanks to the technology and the internet many voice talent now record from their own studios, cutting out agents. This has resulted in better voice over rates for clients. You can have the same guy that’s on your radio and TV commercials now do the recordings for your phone system for less than $200.”
Mr. James suggests some different ways that small businesses can utilize this powerful marketing tool.
- List some facts about your company. How did it start? How many employees are there?
- Give details about what your company is doing for charities in the local community
- Describe how you can save your customers money with current promotions
- List your opening hours. Give details on holiday operating hours
- Give exclusive discounts when customers mention specials they heard on-hold.
“A voice over recording that is generic can last for a year or two. Break the initial outlay down over 24 months and you’re looking at a very cost effective way to sound like you’re one of the big boys.” Mr. James added.
The Voice Realm is an online voice over service that connects small and medium business with professional voice talents. The website offers free auditions of male and female voice talent in a large number of languages including Spanish, Australian, British and North American. The site operates autonomously and clients work directly with the voice actor.