Business and Marketing Strategist Susan Baroncini-Moe Discusses Business in Blue Jeans™ Concept in New YouTube Video

With upcoming book in 2013, business author reveals what “Business in Blue Jeans” really is all about.

Indianapolis, Indiana (PRWEB) December 31, 2012

Small business owners really can have a business on their own terms, in their own style, wearing their most comfortable clothes, from anywhere in the world. Susan Baroncini-Moe, President of Business in Blue Jeans™, a Midwest-based business and marketing consulting firm and author of, "Business in Blue Jeans: How to Have a Successful Business on Your Own Terms, in Your Own Style" due out in May, 2013, launched a new video today revealing what a Business in Blue Jeans business really is all about.

“A Business in Blue Jeans business is durable, flexible, and allows you to live your life on your terms, in your own style,” said Baroncini-Moe from her satellite offices in Montevideo, Uruguay, “Everyone doesn’t want the life I live, but that’s not what Business in Blue Jeans is all about. It’s about creating a business on your terms and in your style, whether you want to wear blue jeans or not.”

Baroncini-Moe says that a business is only successful if entrepreneurs know how to properly structure and market a business, but that doesn’t mean they can’t do it on their own terms. She says, “You can craft a business to have the life that you want, but you do have to know how to do it the right way to be successful.”

Baroncini-Moe spends most of the year with her husband, Leo, in Indianapolis, Indiana, but travels frequently to Europe and South America. The video was recorded in Baroncini-Moe’s satellite offices in Montevideo, Uruguay, where Baroncini-Moe’s husband’s family lives.

Susan Baroncini-Moe has been a business and marketing strategist since 1997. In her three-pronged consulting firm, she helps startups, “would be entrepreneurs,” and authors via a unique fusion of coaching and consulting, provides marketing advice to professionals in service industries, and consults with corporate leaders on relationship marketing, employee engagement, and customer service. She also speaks regularly to corporations and groups on topics relating to relationship marketing, business fundamentals, and employee engagement, and is the author of Business in Blue Jeans, due out in May, 2013. Susan lives with her husband, Leo, in Indianapolis, Indiana.


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