Travel Services MyTSOnline Implements New Focus on Social Media Following the Footsteps of Marriott and Hilton

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Travel Services is implementing a new strategy in 2013 to focus on Social Media, following the lead of major hotel chains such as Marriott and Hilton

The internet has changed our lives in so many ways. It's brought us closer together, but sometimes too close. Anyone can write anything on the internet. Too many bad comments can put a company out of business, even if the comments aren't true. Social Media has become both a blessing and a curse.

Travel Services, also knows as MyTSOnline, is the back end support for travel clubs all across the United States. It is one of the largest and and most successful travel clubs in the United States. But you're only good as what is said on the internet. And while one can go to the BBB and discover that Travel Services has an A+ rating, for some, that's not enough. They want to know that other members are just as happy with their services.

As social networks evolve and consumers’ online patterns continue to shift, brands consistently must adapt their social media strategies to reflect new trends. And some hotel brands are doing it better than others.

According to research conducted by social media software company Expion exclusively for, Marriott Hotels & Resorts, Hilton Hotels & Resorts and Best Western scored the highest in social engagement on Facebook during the third quarter of 2012.

These brands obtained the most fan actions (comments, likes and shares) per post out of the top eight largest global hotel brands. Out of 47 posts during the third quarter, Hilton averaged 973 fan actions. With 56 posts, Marriott averaged 808 fan actions per post, and Best Western, with 140 posts, averaged 393 fan actions per post.

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Wade Rogers
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