Seattle, WA (PRWEB) December 28, 2012
Placed (http://www.placed.com), the leader in location analytics, today released its inaugural analysis of retail foot traffic trends for the 2012 holiday shopping season. The results revealed that the weekend before Christmas ranked as the busiest shopping period in December by in-store visits to top retailers. Super Saturday ranked among the three busiest shopping days for Walmart, Target, Toys ‘R’ Us, Macy’s and Kohl’s, and ranked as the busiest shopping day for Best Buy during December.
“When taking a step back from the macro-level metrics around holiday purchasing behavior, and looking at data from a retailer level, it’s clear that a single day does not make or break a retailer’s holiday season,” said David Shim, Founder & CEO of Placed. “With offline purchases making up over 9 out of every 10 retail dollars spent, this level of insight is long overdue in the retail space. Based on these findings, there are clear opportunities for retailers to take action to drive potential customers into stores, and to gauge their performance against other retailers in this increasingly competitive retail market.”
Top December Shopping Days by Retailer Based on In-Store Visits
Placed analyzed the shopping behaviors of opted-in panelists from its Placed Panels service (http://www.placed.com/placed-panels) to reveal the busiest shopping days for retailers this holiday season. Analysis of several key retailers, including Walmart, Target, Toys ‘R’ Us, Macy’s, Best Buy and Kohl’s, revealed the following insights. Please visit the Placed website for the corresponding data charts: http://www.placed.com/blog/2012-holiday-retail-analysis/
Top Retail Gainers by Key Shopping Days
Placed also analyzed the retail landscape during the top December shopping days to reveal which retailers were the most successful at driving in-store traffic gains on Super Saturday, Christmas Eve and the Day After Christmas. Please visit the Placed website for the corresponding data charts: http://www.placed.com/blog/2012-holiday-retail-analysis/
Additional Holiday Shopping Season Insights
For more 2012 holiday analysis including a look at market share foot traffic for department stores, big box retailers and wireless carrier stores, please visit the Placed blog: http://www.placed.com/blog/2012-holiday-retail-analysis/
About Placed Panels
Placed measures real world behaviors of opted-in panelists through Placed Panels and the Panel App. Companies use Placed Panels as the platform to recruit panelists to measure and analyze the places their customers visit in the physical world. The Panel App is an application (Android and iOS) that consumers install to have their location measured. Placed processes measured data through its set of proprietary models that accurately assign a set of locations to a place.
Results in this report are based on over 720 million measured locations during the holiday shopping season.
About Placed, Inc.
Placed is Location Analytics. By connecting the physical and digital worlds, Placed has created a new class of analytics focused on location. Founded in January 2011, Placed is headquartered in Seattle and is backed by Madrona Venture Group. To learn more, please visit: http://www.placed.com
Senior Marketing Manager