Social Media As A Solution to Avoiding the Retail Fiscal Cliff - Retail Solutions Signs Agreement With Innovative, Cloud Based, Customer Loyalty System for Retailers

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Retail Solutions, http://www.retailsol.com a leading European retail advisory and consultancy provider long operating in Emerging Markets signed an agreement to establish the strategic rollout of an innovative loyalty plan that leverages current social media and technology. The agreement provides for assistance in the Russian market and strategic launch to Western markets including the United States. Social Media is key to retailers avoiding their own fiscal cliff.

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Reinventing Loyalty with High Tech Green Stamps and Saas

Retail Solutions, http://www.retailsol.com a leading European retail advisory and consulting provider, signed an agreement to establish the strategic rollout of an innovative loyalty system that leverages current social media and technology. The agreement provides for assistance in the Russian market and strategic launch to Western markets including the United States. Retail Solutions brought discounting to Central Europe which began the retail development explosion on the continent beginning with Kmart Europe and transforming into Tesco Europe, and fully understands the sales uplift capability of re-inventing traditional retail marketing efforts based on new technology.

Details of the agreement remain undisclosed although an official announcement is likely to be made public at the start of the new year. Managing Director of Retail Solutions Art Vartanian commented: “At Retail Solutions, we are pleased to be selected to develop the strategic launch of this innovative loyalty program. As technology continues to transform the way consumers shop and interact with retailers, an opportunity exists to dramatically revamp customer loyalty from “Green Stamp” retailing days. The Russian market is the ideal launching pad for a new venture that relies on state of the art technology.”

Patrick Hopper, Partner of Retail Solutions stated “For brick and mortar retailers to remain competitive with ecommerce retailing, a re-examination of it’s advertising spend will be at the forefront. Reallocating this spend to drive customer loyalty and attract customers using social media will be an area that needs to be addressed to reduce the reliance on the current sale driven mentality. Cloud technology coupled with social media enables reinvention of customer loyalty.”

Specific details of this announcement to be released by the first of the New Year.
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RETAIL SOLUTIONS was founded in 2002 to provide professional advisory and consulting services for retail companies and banks, funds, private equity parties that invest in retail. Services are targeted to chain store retailers and are broken down into five general categories; Big Picture Retail, Retail Operations, Financial and Partnering. Retail Solutions primarily operates in Russia, Czech Republic, Slovak Republic, with partnerships in Armenia and now Romania.
Details of Retail Solutions services can be viewed at http://www.retailsolutions.com.ru

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Art Vartanian

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