The business model was built on a snowball effect: recruiting new customers would add more recurring revenue on top of the recurring revenue of existing customers, and annual revenue would grow organically each month.
Tamarac, FL and Santa Monica, CA (PRWEB) February 07, 2012
As a cat lover and owner, Josh Wiesenfeld knows the strains of purchasing cat litter. That’s why he decided to start his first small business—Boxiecat (http://www.boxiecat.com), a subscription cat litter service that empowers cat owners with the ability to set and forget high-quality litter deliveries—on the strength of 3dcart. The business recently hit another milestone: it took over manufacturing operations for the brand.
"Cat litter is the one aspect of having cats that isn’t entirely enjoyable,” Josh explains. “Traditionally, getting litter is very inconvenient—it’s heavy to lift and lug, as well as a waste of time and gas. It’s an essential item but requires constant trips to the store. If you run low or (worse yet) run out, it can cause behavioral problems for your cat, and she will let you know she is displeased in very unpleasant ways.”
Built on 3dcart shopping cart software, Boxiecat fills a clear market gap. Choosing an ecommerce suite required dynamic built-in subscription functionality, a relatively scarce feature in the world of online retail—and one of 3dcart’s strengths.
The business model was built on a snowball effect: recruiting new customers would add more recurring revenue on top of the recurring revenue of existing customers, and annual revenue would grow organically each month. Because of the potential for steady growth, the software solution would have to be scalable. 3dcart fit the bill for Josh.
In addition, Josh cites other strengths that helped him choose 3dcart.
- A Secure Hosted Gateway: “Besides being a hosted service, 3dcart gives our customers the peace-of-mind that comes with PCI-compliance,” says Josh. “A hosted product means we can up our 3dcart subscription when the time comes, giving us the scalability we need.”
- 24/7 Tech Support: “Being my first foray into entrepreneurship, having anytime access to support resources was crucial,” Josh remarks. “The product is intuitive enough, but it’s nice to know that a helpful staff is around if I need them.”
- Connected Order Fulfillment: “We use ShipWorks for backend shipping management, and it integrates nicely into the 3dcart platform. The software helps us automate communication to all of our shipping facilities for a more efficient fulfillment process.”
In the end, Josh believes 3dcart has more than proven itself as the right choice for Boxiecat. “As a business, 3dcart works hard at connecting with their customers on a much more personal level than you see in businesses today. That dedication helps ensure Boxiecat’s online storefront will be there to meet our subscribers’ needs.”
To view the full case study, visit http://www.3dcart.com/ecommerce-case-studies.html.
3dcart (http://www.3dcart.com), located in Tamarac, Florida, is a complete ecommerce software solution for merchants to build, promote and grow their online business. The company's services include the tools, advice, support, and technology to manage an entire online operation. Since 1997, 3dcart has been developing internet solutions for small to medium size businesses. Today, 3dcart is an Inc. 5000 company, a Visa PCI Certified provided and a pioneer in Mobile Commerce and Social Marketing.