SmallHD Delivers Breakthrough in On-Camera Focus Assist Technology With Latest Firmware Upgrade

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Utilizing proximity detection technology, SmallHD delivers dramatic improvements in the accuracy of on-camera monitor focus assist with the introduction of Focus Assist Plus. The accompanying video provides side-by-side comparisons with many other well known implementations. This feature is provided free of charge via website download for the DP6 and DP4 product lines.

Helping our customers get the shot the first time is one of SmallHD’s most important responsibilities. The new Focus Assist Plus truly takes the guess work out of achieving pin-point focus. Dale Dackus, CTO SmallHD

With the introduction of Focus Assist Plus, SmallHD delivers a new focus tool that out performs any monitor in its class. Delivering critical focus in a wide range of shooting environments is the most important value an on-camera monitor can provide.

High resolution monitors such as those pioneered by SmallHD deliver unprecedented clarity. However, there are times when close access to a monitor is not possible. Run-and-gun, Stedicam and crane shots present a particular challenge. SmallHD’s Focus Assist Plus gives the cinematographer more confidence when dealing with these challenging shooting situations.

SmallHD was the first to introduce a user upgradable field monitor in 2010 with the DP6. As a demonstration of commitment to its user community, SmallHD continues to provide significant product enhancements two years after the introduction of the DP6.

The firmware upgrade is immediately available for the following SmallHD products;
DP6-SLR. DP6-SDI, DP4, DP4-EVF.

Background:
SmallHD is the leading innovator of on-camera monitoring solutions for the professional cinematographer, videographer and photographer.

SmallHD’s innovations include:
2009 Introduced the world’s smallest true HD monitor (8.9” 720p) - DP1
2009 Only vendor to provide a rugged solid aluminum uni-body design
2009 Introduced the world’s first seamlessly integrated 4-sided sun hood
2010 Introduced the world’s smallest true HD monitor (5.6” 720p) - DP6-SLR, DP6-SDI
2010 First to provide DSLR auto-scaling, now an industry standard
2010 First to provide DSLR battery power options to improve work flow
2010 First to provide downloadable firmware upgrades via built-in USB port.
2010 First to provide upgrade from HDMI to HD-SDI within the same monitor (DP6).
2011 First to provide multiple false color implementations for proper exposure management. (Free download)
2011 First to provide a true standalone monitor that can also serve as an Electronic Viewfinder (EVF) DP4-EVF
2012 Focus assist tools that out perform any monitor in its class. (Free Download)

SmallHD is located in Cary, NC and sells its products direct to the user in over 30 countries.
Contact: Reed Phillips, reed(at)smallhd(dot)com 919-439-2158

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