Waterfall FMS Posed To Make a Splash at Upcoming International Franchise Association Convention

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The Waterfall Franchise Management System Team Will Offer Exclusive Demos and Giveaways at February’s IFA Tradeshow.

Online Franchise Management software firm, Waterfall FMS, will attend the International Franchise Association’s annual convention this February 11th-14th. The IFA Convention, which aims to connect the franchise community and promote the latest trends in franchising, offers the ideal platform on which to promote Waterfall’s groundbreaking franchising solution.

The SaaS-based platform streamlines the creation and deployment of customized e-commerce enabled Websites, Intranets, and Extranets for multi-unit organizations. Key features include social media integration, a Groupon-like daily deal function, vendor management, education modules, and an easy to use content management system cohesively integrated in the cloud.

Interested parties are invited to stop by the Waterfall booth to learn how our franchise subject matter experts, web designers and engineers work with franchise businesses to deliver custom tailored websites, online marketing campaigns and support requirements that lead to success. The Waterfall team will also offer 25% off initial software installation and deployment and a chance to win customized Facebook “Like” campaign to those who visit the booth.

About IFA
Celebrating 50 years of excellence, education and advocacy, the International Franchise Association is the world’s oldest and largest organization representing franchising worldwide. IFA’s mission is to protect, enhance and promote franchising through government relations, public relations and educational programs. IFA members operate under the highest standards and include franchise companies in over 100 different business format categories, individual franchisees and companies that support the industry in marketing, law and business development.

About Waterfall FMS
Waterfall FMS is a comprehensive cloud-based franchise management platform that streamlines all aspects of franchise operations and marketing. Developed by acclaimed interactive agency, Blue Water Media, Waterfall delivers a team with over 20 years of experience in web design, web development, and marketing & selling franchises. Waterfall offers a customizable franchise performance dashboard which synthesizes key performance indicators to improve franchisee training, sales, and operations; Geo-targeted lead generation and cross-channel marketing capabilities; A centralized intranet-based channel to manage vendors and showcase products and services directly to franchisees; A CMS-based publishing system offering control and accountability across web assets; Online marketing and social media development; and ongoing franchisee support and maintenance with Waterfall’s in-house support staff to ensure successful deployment and seamless scalability.

About Blue Water Media
Blue Water Media is an award-winning information technology, web design, and interactive marketing agency based in Washington, D.C., with offices in New York and San Francisco. The firm provides Government, business, and non-profit clients with full lifecycle support for digital initiatives including custom web & software development, commercial and government website design, digital marketing, hosting, 508 compliance and ongoing site maintenance. Leveraging cutting edge web design techniques, flexible open source software applications, emerging technologies, and integrated marketing campaigns, Blue Water Media offers a turnkey approach to attaining online success. For more information, please visit: http://www.bluewatermedia.com/

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H. Bradford D'Ancona
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