Weight.com Launches New 240 Mg Dha-Enhanced High Protein Bars for Weight Management, ActiLean Bars - 240 mg of DHA Omega-3 from a Vegetarian and Sustainable Source

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Weight.com, partnering with DSM Nutritional Products, announces the launching of its new weight management protein bar, AcitLean® with life’sDHA™, providing 240 mg of DHA omega-3 from a vegetarian and sustainable source. ActiLean bars are available for purchase online at http://www.weight.com and through affiliated health professionals.

Nutritious and Delicious - www.weight.com

ActiLean 240 mg DHA & 15 grams Protein Bar

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“More than 33 percent of the U.S. adult population and 17 percent of children and adolescents are obese. Once the obese state is established, multiple dysregulated feedback mechanisms work to maintain the higher body weight. Some of these mechanisms involve perception of fullness, muscle energy efficiency, and the reward value of food,” commented Michael D. Myers, M.D., president of Weight.com and an expert on weight management and eating disorders.

DHA (Docosahexaenoic acid ) is a polyunsaturated omega-3 fatty acid found throughout the body. It is a major structural fat in the brain accounting for up to 97% of the omega-3 fats in the brain. The new ActiLean chocolate peanut butter bars help to maintain the feeling of fullness while losing weight. Each bar contains 15 grams of protein, 240 mg of DHA omega-3 and only 180 calories. With its wonderful taste and texture, these bars provide the reward aspect critically important but absent in weight management products.

“Hunger and food cravings are the two most common reasons why people struggle to stay on weight loss programs. The experience of hunger, appetite and fullness, despite popular belief, originates in the brain and not in the stomach. We’re excited to deliver a high protein bar that features a significant level of DHA omega-3 and which, by our processes, help maintain the feeling of fullness during weight reduction. Additionally, with their DHA content, ActiLean bars support eye, brain, and heart health,” continued Dr. Myers.

Additional information about weight management and the science behind ActiLean's 240 mg DHA bars and shakes, please go to http://www.weight.com .

About life’s DHA™
life'sDHA™, a DSM Nutritional Products brand, is a sustainable and vegetarian source of algal DHA (docosahexaenoic acid) omega-3 important for brain, heart and eye health throughout life. life'sDHA is derived directly from microalgae, a renewable, sustainable source of DHA that does not deplete ocean resources, and is produced entirely in the U.S. in an FDA-inspected facility. For more information on life’sDHA, visit http://www.lifesdha.com.

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Pamela Rieder

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