RFID Journal Names Spectrum Marketing & Communications Preferred Partner for 2012 Live! Event

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The agreement provides exhibitors with support services to improve brand awareness, media exposure and lead-generation capabilities.

RFID Journal has designated Spectrum Marketing & Communications as the Preferred Marketing and Communications Partner for RFID Journal LIVE! 2012, its tenth annual North American event, which will be held on Apr. 3-5, 2012, in Orlando, Fla. The agreement offers exhibitors the ability to leverage Spectrum's unmatched experience and capabilities to help support their pre-show, show and post-show public-relations and lead-generation activities. Spectrum will also provide PR and media-relations services to the RFID Journal LIVE! event team.

“We’re committed to helping our exhibitors get the most out of their investment in RFID Journal LIVE!,” said Mark Roberti, RFID Journal's founder and editor. “RFID Journal LIVE! attracts the leading users of radio frequency identification from many industries. Spectrum has proven its ability to reach this audience, and its experience can be a real asset to our exhibitors.”

Under the exclusive agreement, Spectrum is available to help RFID Journal LIVE! exhibitors with pre-show planning and consultation, content development and media/analyst outreach, both on-site and after the conference. Spectrum is offering exhibitors the following public-relations and lead-generation services, designed to support small, medium and large companies alike:

  •     Content audit and strategic planning
  •     White papers
  •     Case histories
  •     Research studies
  •     Sales collateral
  •     Press releases
  •     Press and analyst briefings

For more information, visit http://www.rfidjournalevents.com/live/marcom.php

“It’s no secret why some exhibitors get more booth visitors and better quality leads than others,” said Bob Basmadjian, Spectrum Marketing & Communications' founder and principal. “Our experience and research has shown time and again that reaching key prospects before the show with targeted communications; offering them valuable content, such as white papers; having appropriate collateral available at the booth; and sending the right follow-up material are all essential to having a successful show. We are excited to partner with RFID Journal LIVE! 2012 to deliver these services to exhibitors.”

Organizations interested in learning more about these service offerings should contact Bob Basmadjian of Spectrum Marketing & Communications, at +1 (908) 823-9400 or spectrum_marketing(at)earthlink(dot)net.

About RFID Journal
RFID Journal is the leading source of news and in-depth information regarding radio frequency identification (RFID) and its many business applications. Business executives and implementers depend on RFID Journal for up-to-the-minute RFID news, in-depth case studies, best practices, strategic insights and information about vendor solutions. This has made RFID Journal the most relied-upon and respected RFID information resource, serving the largest audience of RFID decision-makers worldwide—in print, online and at face-to-face events. For more information, visit http://www.rfidjournal.com.

About Spectrum Marketing & Communications
Spectrum Marketing & Communications is a boutique marketing communications firm specializing in the automatic-identification and data-collection (AIDC) market. Unlike larger firms, Spectrum has an account team comprising senior-level marketing strategists, writers, producers and media practitioners. This hands-on business model enables Spectrum to deliver outstanding results and superior client service at an affordable price. Spectrum offers a wide variety of services, including research and strategic planning, public relations, advertising, and complete graphic design and production. For more information, visit http://www.spectrum-marketing.net.


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Mark Roberti
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