Willow Grove, Penn. (PRWEB) February 01, 2012
Since launching a mobile website in September 2011, Steve Weiss Music has seen a large increase in mobile traffic, conversions, and revenue.
“We weren’t sure it would be worth the investment,” says Dan Sullivan, General Manager at Steve Weiss Music. “Any doubt we had quickly disappeared.”
Mobile device use is exploding worldwide, and the Steve Weiss Music website now provides its industry standard-setting user experience in a form optimized for the growing number of customers on these small screens.
Rapidly built in-house using modern web design techniques, the Steve Weiss Music mobile website uses the same underlying structure as its desktop counterpart. "This approach reduces maintenance as we only need to maintain one set of code,” Sullivan explains. “All of our pages have the same address, regardless of whether you’re on a phone or a laptop. And because it’s a website and not an app, our customers don’t need to have a specific phone to get all the benefits.”
Steve Weiss Music is among the first in music retail e-commerce to use this technique. Customer response has been universally positive.
“We’ve always been known for having a cutting-edge website, so the mobile site has been on our radar for quite some time,” says Sullivan. “It has thoroughly exceeded expectations. We are glad that we jumped on this opportunity when we did — it has been paying off tenfold."
Steve Weiss Music is a Willow Grove, Penn.-based company that provides percussion instruments, music and accessories to percussionists around the world. Since 1961, Steve Weiss Music and industry legend Steve Weiss have been leaders in the percussion community, managing the country's largest percussion specialty store to provide unsurpassed selection, customer service and web technology. For more information on Steve Weiss Music, please call 888-659-3477 or visit http://www.steveweissmusic.com.