“Mark’s expertise in prepaid, loyalty/CRM programs and data-driven marketing communication programs make him the perfect fit for our show." ~~~ JL Haber, VP of Programming for 21st Century Business
Cincinnati, OH (PRWEB) February 01, 2012
Loyalty 360 – The Loyalty Marketer’s Association is pleased to announce that CEO Mark Johnson will be featured on 21st Century Business Television, moderating the “Marketing and Loyalty Solutions” series that will begin airing in March 2012.
“Given today’s highly competitive landscape, marketing executives are at a critical juncture. Throughout this series I will be moderating thought-provoking discussions with leaders in the industry. Together, we will examine many of the pressing marketing issues organizations are grappling with today and explore, in-depth, solutions these business leaders are using to effectively overcome these challenges,” says Johnson.
“We are honored to have Mark Johnson as our industry expert for our Loyalty Series,” states JL Haber, VP of Programming for 21st Century Business. “Mark’s expertise in prepaid, loyalty/CRM programs and data-driven marketing communication programs make him the perfect fit for our show. In addition, Mark provides significant insights and commentary for our participants and viewers.”
Companies participating in the Loyalty Series include US Bank, SAP, Acxiom, and Solution Set.
21st Century Business, an award winning television series produced by Multi-Media Productions, airs on CNBC and the Fox Business Network (as paid programming) to over 100 million viewers nationwide as well as internationally via DirecTV and Dish Network. The show can also be viewed through video on demand via http://www.21cbtv.com. The series is also available at more than 27 prestigious college universities, including Carnegie Mellon University, Howard University, Dartmouth College and Georgetown University.
Loyalty 360 – The Loyalty Marketer’s Association is an unbiased, market driven, voice-of-the-customer focused clearinghouse and think-tank that is committed to bringing loyalty to the forefront as a critical marketing strategy. A trusted source for cutting-edge research, best practices, and networking opportunities, Loyalty 360 gives marketers the expert insights and guidance they need to better understand loyalty and develop programs that effectively engage their customers and employees and build stronger relationships with them. http://www.loyalty360.org