The Blaze, Glenn Beck’s News and Opinions Website, Deploys Visual Revenue

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Visual Revenue Helps The Blaze Generate a More Valuable Connect Between its Readers and its Homepage

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I can't imagine running a site without it!

Visual Revenue Inc., announced today that TheBlaze.com, Glenn Beck’s news and opinion website, has deployed Visual Revenue's Front Page Decision Support Platform in its digital newsroom. Visual Revenue is the largest and fastest-growing provider of real-time predictive analytics for online publishers. The Blaze adopted the Visual Revenue platform for its real-time content placement recommendations, intuitive user interface and sophisticated reporting. Additionally, Visual Revenue’s experienced team of media analytics experts ensured an effective, speedy deployment as well as ongoing professional services and best practice support.

The Blaze uses Visual Revenue to better understand how their audience is interacting with the content on their homepage. "Visual Revenue is like an EKG or MRI for your site. I love being able to look at detailed data that reveals how our readers are really engaging,” said Scott Baker, Editor in Chief of The Blaze. “It's not a tool that tells you what to do. It's a tool that educates you about making wise decisions. The ability to drill down on front page and article performance is amazing. I can't imagine running a site without it.”

“Understanding how an audience is reacting to the content on a homepage or section front is vitally important to forward thinking publishers like The Blaze,” said Charlie Holbech, VP Operations and Co-Founder of Visual Revenue, Inc. “Scott and his team simply don’t have the time to interpret the deluge of data signals coming from their readers, so we help synthesize these into specific content placement recommendations. They get a real-time list of recommendations that enable them to make faster decisions and promote content that is truly resonating with their readership.”

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Charlie Holbech
Visual Revenue
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