YapMap Launches MotoYap.com, the World's Largest Search and Exploration Engine for Automotive Discussions

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With an index of over 500 million automotive social contributions, MotoYap.com is an exciting new way to search and explore social content about all types of new and old automobiles. MotoYap uses visual conversation maps to help users navigate relevant conversations and find expert authors. http://motoyap.com

YapMap, Inc. the creator of the YapMap Social Search Platform, announced today the launch of MotoYap.com (http://motoyap.com), the worlds largest search engine for automotive discussions. With over 500 million social contributions from hundreds of automotive community sites, MotoYap is the best place to learn and explore about your car from automotive enthusiasts and experts.

"MotoYap is a great way for us to showcase the YapMap Social Search Platform. There is so much great content in automotive community sites that is currently very difficult to find and explore using existing search technologies. By using the unique capabilities of YapMap's new Social Search Platform, we are able to surface this content and display it in a way that is very visually intuitive and provide the user with the "conversational context" so important in understanding social content", said Kevin Dodson, CEO of YapMap.

"The size of the MotoYap search index demonstrates the scalability of the YapMap Social Search Platform", said Jacques Nadeau, CTO of YapMap. "With MotoYap, we are not only able to show that YapMap offers a new an useful way to search and explore social content, but we are also able to show that it has been architected to operate quickly and effectively at a very large scale."

YapMap set out with the goal of creating the best search experience for social content. By understanding the unique nature of social content and how it differs form typical single-author content, YapMap has been able to create an exciting new paradigm for searching and exploring multi-authored conversational content. By doing things like visually showing the flow of the conversation, allowing searchers to search for specific authors, and optimizing relevance between the best conversations and the best single contributions, YapMap has created a unique and innovative search experience.

"The core paradigm of search really has not changed much since the late 90's when the web was all web pages and links," said Kevin. "We have taken a fresh look at how to best search and explore the social web of today, which is much more about conversations and authors."

About YapMap (http://yapmap.com)
YapMap is the creator of the YapMap Social Search Platform, an innovative new way to search social content. Founded in 2008, YapMap has created a new paradigm for searching social content on the Web. Developed specifically for social content, YapMap's new approach combines an intuitive visual display with a scaleable architecture to offer the best experience for searching the social web.


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