Cutting Edge NYC Creatives Join with L’Oreal and Kiehl’s Veterans to Produce High Quality Cruelty Free Dog Grooming Products - Available Exclusively Online

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Ragazzi Life has launched a new website featuring all-natural shampoos, conditioners and grooming products for dogs focusing on plant-derived, eco-friendly ingredients. Based in lower Manhattan offers a carefully selected line of canine beauty and wellness products, as well as hand-crafted accessories.

Ragazzi Life:

Ragazzi Life, headquartered in Lower Manhattan’s Financial District launches - a new website featuring all-natural, cruelty free canine beauty and grooming products as well as aesthetically appealing accessories that include grosgrain ribbon and leather collars, leashes, ceramic and wooden food and water bowls. All Ragazzi Life grooming and wellness products are made in the USA and are formulated without the usage of parabens, synthetic ingredients and other irritants. Ragazzi Life products were developed by an expert team that includes a former L’Oreal executive and a Kiehl’s cosmetics scientist with years of expertise in formulating pet grooming products.

Gentle grooming products:

The Ragazzi Life beauty line was developed to address different canine grooming needs, such as the Gentle Shampoo for Puppies: Ragazzi Life Extra Gentle Shampoo & Conditioner and the colloidal oatmeal Ragazzi Life Anti-Itch Soothing Shampoo and soothing-conditioner -- the collection also has a wellness line that targets specific canine problems such as ear canal health: Ragazzi Life Ear Care Pads, as well as irritated, sensitive skin due to allergies and hotspots: Ragazzi Life Anti Itch Fast Relief Gel.

Artisanal offerings:

The word "ragazzi" means "little boys" or "kids" in Italian. The creative team at Ragazzi Life - headed by Oscar Figueroa and Michael Rasmussen, think of their rescue pug Edie - and all dogs - as furry, four-legged "ragazzi". The two have over 20 years of combined experience in design and production that translates to their product selection philosophy. Their focus is on artisanal-made products that are carefully sourced from a design and ethical standpoint – similar to their signature line of beauty products. In addition, they are bringing a limited-selection of small-batch products that they feel are in tune with the Ragazzi Life brand. “We want to support and encourage vendors who share our careful attention to where and how a product is sourced and the level of workmanship that is put into that product – and think that our customers understand and appreciate that when they visit our site.”

To learn more about the products, visit


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Carter Landis
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