K’NEX BRANDS Launches Fourth Annual Fundraising Initiative To Benefit The United Way

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Funds to be donated to the North Penn United Way.

We’re proud to support the United Way again this year,” said Michael Araten, president of K’NEX Brands.

K’NEX Brands, the construction toy company focused on Building Worlds Kids Love™, announced a fundraising initiative benefiting United Way. K’NEX is donating 10% of sales from KNEX.com during the month of February to the North Penn United Way chapter and accepting additional donations through its website.

“We’re proud to support the United Way again this year,” said Michael Araten, president of K’NEX Brands. “The positive feelings brought on by the recent holiday season remind us of the importance of gratitude and giving back. Raising funds for an organization like the United Way, which provides vital aid to those both around the world and around the corner, is important now more than ever.”

The partnership allows K’NEX to support the North Penn United Way’s goal of producing results in the areas of student success, keeping older adults living independently and as community connected as possible, and providing safety net services for residents in crisis. The funds raised will further the United Way’s mission to improve lives by mobilizing the caring power of communities to advance the common good.

Consumers who wish to donate can do so simply by logging on to http://www.knex.com and purchase any K’NEX item. 10% of every completed sale made from February 1st-February 29th will be donated to the North Penn United Way. At checkout, consumers will be given the option of making an additional donation in the amount of $1, $5, $10 or $20 increments. Donations can also be made without the purchase of a product at http://www.knex.com/Shop/home.php?s=united-way.

About K’NEX Brands
Founded in 1992, K’NEX Brands, the world’s most innovative construction toy company, was established to make and sell what has become one of the world’s leading integrated construction systems for children. Winner of over 200 international awards and recognitions, K’NEX is America’s building toy company focused on Building Worlds Kids Love, and encourages youngsters to “imagine, build and play.” For more information, please visit http://www.knex.com.

About North Penn United Way
The North Penn United Way (NPUW) is a volunteer-driven organization that works to increase the financial resources for the community’s non-profit organizations. Founded in 1945 by the business community, the North Penn United Way improves people’s lives by mobilizing the caring power of donors, volunteers and communities. Through collaboration, programming and a tradition of leadership, United Way focuses on producing results in the areas of education, income, and health. The North Penn United Way is comprised of you, your neighbors, your friends, and your coworkers. The North Penn United Way is one of approximately 1,400 affiliated United Ways nationwide. Each United Way is independent, separately incorporated, and governed by local volunteers. Visit http://www.npuw.org for more information.

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Kate Loffio
K'NEX
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