New Valentine Ecards From BlueMountain.com Offer Card Senders Something for Every Relationship

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From talking ecards to unbelievable animations, popular site has everything you need for Valentine's Day

Our new valentine cards feature different styles and lots of ways to personalize so the cards reflect our consumers’ authentic voice and fit every relationship.

BlueMountain.com, an American Greetings Corporation (NYSE: AM) online company offering a variety of ecards, printable greeting cards, and other social expression products, has announced the launch of 14 brand new valentine ecards just in time for Valentine’s Day 2012. In addition to an already expansive line of unique and expressive cards, visitors can now browse and send new content that’s sweeter and more fun than ever for everyone in their online address book.

From funny to flirty, friendly to romantic, the Valentine cards at BlueMountain.com offer many different ways to say I love you.

“With so many different relationships being celebrated on Valentine’s Day, we wanted to be sure that we had an appropriate mix for everyone looking to share their love in a heartfelt and magical way,” says Lisa Wascovich, brand manager for BlueMountain.com. “Our new valentine cards feature different styles and lots of ways to personalize so the cards reflect our consumers’ authentic voice and fit every relationship.”

“Sealed with a Kiss” is the newest in the line of popular talking ecards at BlueMountain.com. It features an irresistibly friendly seal sticking its head out of the ice ready to say whatever the sender prompts him to.

BlueMountain.com also features a variety of charming animated cards. Newest to this collection is the “Sweet Delights" ecard, which is suitable for sending to any special someone.

Upon opening the greeting, the recipient clicks to begin the animated tale that follows a fluttering fairy as she awakens a sleepy store with a few sprinkles of her magic fairy dust, all set to a beautiful musical soundtrack to heighten the fun. After experiencing the entertaining animation the recipient will then find the personal message from their loved one, which acts as the perfect finale.

To browse all of the new Valentine’s Day ecards visit http://www.bluemountain.com/valentines.pd.

About American Greetings Corporation
For more than 100 years, American Greetings Corporation (NYSE: AM) has been a creator and manufacturer of innovative social expression products that assist consumers in enhancing their relationships to create happiness, laughter and love. The Company's major greeting card lines are American Greetings, Carlton Cards, Gibson, Recycled Paper Greetings and Papyrus, and other paper product offerings include DesignWare party goods and American Greetings and Plus Mark gift-wrap and boxed cards. American Greetings also has one of the largest collections of greetings on the Web, including greeting cards available at Cardstore.com and electronic greeting cards available at AmericanGreetings.com. In addition to its product lines, American Greetings also creates and licenses popular character brands through the American Greetings Properties group. Headquartered in Cleveland, Ohio, American Greetings generates annual revenue of approximately $1.6 billion, and its products can be found in retail outlets worldwide. For more information on the Company, visit http://corporate.americangreetings.com.

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