plura Financial Adds Karen Orlich As Chief Marketing Officer

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plura, an online business loan matchmaker free for borrowers, is strategically adding to its management team, appointing Karen Orlich to lead the expansion of plura's lender network.

plura Financial Solutions (plura), an online business loan matchmaker free for borrowers, has added Karen Orlich to its expanding management team. Orlich joins plura from AllCell Technologies, where she served as Chief Financial Officer & Chief Operating Officer. She brings to plura 20 years of experience in marketing, business development and finance.

"We are excited to have someone of Karen’s caliber join our growing team," said plura CEO Brandon Hinkle. “Because of our unique automated platform, we are able to service borrowers and banks in a much more efficient way and Karen will be instrumental in further enhancing our ability to do so both here in Chicago and nationally.”

Orlich will be responsible for accelerating the growth of plura’s lender network, capitalizing on the momentum achieved in the last 18 months, and will bring the benefits of plura’s automated loan origination model to banks and small businesses nationwide.

“As a former lender, the solicitation and screening process was always one of the most time consuming parts of the job. plura offers an easy alternative to assist lenders in this tedious process with no cost or obligation up front,” said Orlich. “It’s truly a no-brainer for borrowers AND lenders. They are the in lending and I am excited to be a part of it.”

Prior to her position with AllCell, she served as Director of Sales for a marketing services firm, First Vice President at Bank of America, and Commercial Loan Officer at both JPMorgan Chase and GE Capital. Additionally, she founded Apex Business Consulting in 2007 to advise small to middle-market companies in such areas as business development, marketing, and financial/strategic planning. Karen received a B.A. in Financial Administration from Michigan State University and will continue to consult, further expanding her industry and market expertise.

About plura Financial Solutions (
plura Financial Solutions, a Chicago-based online business-loan matchmaker, connects small businesses seeking capital with a network of reputable lenders, creating an efficient and competitive financing process. plura’s automated platform sends incoming commercial loan applications to a targeted network of lenders, who then submit non-binding proposals and the borrower selects the lender proposal they like best. plura is 100% free for borrowers, and also acts as a ubiquitous Virtual Loan OriginatorTM for lenders, helping banks grow efficiently by finding qualified business-loan leads. In addition to sourcing traditional bank loans, plura works with the best SBA lenders nationwide to help borrowers obtain SBA 7A loans, SBA 504 loans, and SBA Express loans. For more information visit or call 877.467.2040 x 700.


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