The Icebox Launches Atlanta Hawks “Locker Room” at Philips Arena

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Retail store offers vintage designs that pay tribute to Hawks’ history.

Vintage Locker Room

Providing Hawks fans with merchandise that displays logos and images from the team’s past 43 years in Atlanta is a fun way for us to acknowledge their history and importance in our city,” said Scott Alterman, co-Founder of the Icebox.

The Icebox, in partnership with the Atlanta Hawks, launched a new fixed “Locker Room” retail store inside Philips Arena. The new “Locker Room” store features trend-right contemporary silhouettes and graphic treatments that highlight the rich history of the Atlanta Hawks organization through vintage designs using old Hawks logos and uniform components. The Icebox will operate the “Locker Room” at all of the remaining 24 home games during the Hawks’ 2011-2012 season.

“We’re delighted to deepen our relationship with the Atlanta Hawks and Philips Arena and collaborate in new and creative ways,” said Scott Alterman, co-Founder of the Icebox. “Providing Hawks fans with merchandise that displays logos and images from the team’s past 43 years in Atlanta is a fun way for us to acknowledge their history and importance in our city.”

The Icebox “Locker Room” will be open 90 Minutes prior to tip-off and close approximately 20 minutes after all Hawks home games at Philips Arena. Merchandise for sale includes t-shirts, sweatshirts, hats and outerwear for men, women, youth and infants.

“Over the years, The Icebox’s creativity has provided branded apparel that is differentiated from the industry norms,” stated Bob Williams, Atlanta Hawks and Philips Arena President. “Developing a retail store inside Philips Arena was a natural fit and provides our fans with access to unique, vintage merchandise at every home game.”

For more information about The Icebox, please visit http://www.iceboxcoolstuff.com. For more information about the Atlanta Hawks, please visit http://www.Hawks.com.

About The Icebox

The Icebox is a promotional products and branded apparel company located in Atlanta, GA. The company serves a variety of small and large companies in an effort to Amplify corporate brands. The Icebox is continuously recognized for its creativity, customer service, and community involvement. For more information please visit http://www.iceboxcoolstuff.com.

About the Atlanta Hawks:

The Atlanta Hawks, a member of the National Basketball Association since 1949, play in the Southeast Division, along with the Charlotte Bobcats, Miami Heat, Orlando Magic and Washington Wizards. Season and individual game tickets for the 2011-12 Hawks season are on sale now at http://www.hawks.com/tickets, the Philips Arena box office and all Ticketmaster locations, with absolutely no ticketing fees. For more information on the Atlanta Hawks, please visit http://www.Hawks.com

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Joey Barrett
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Alison Sawyer
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