National Survey Reveals Americans' Lack of Faith in Celebrity-Endorsed Diets

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Americans Trust Scientific Approach to Weight Loss and Customized Diets Based on Individual DNA According to Study by Pioneering Web Management Company, GenoVive; Extreme Optimism About Current Diet Methods May Be a Factor in Rising Obesity Rates.

Known internationally for expertise in nutrition, weight management, and chronic disease prevention, and integrative care and patient-centered care models, Dr. David Katz serves on GenoVive's Scientific Advisory Board.

People start off with the best intentions, but the diets and the diet foods themselves my be setting them up for failure in the long run.

A survey of more than 2,500 U.S. adults reveals that nearly 79 percent of Americans do not believe that celebrity-fad diets work for everyone. The study was conducted online in early January 2012 by Harris Interactive on behalf of GenoVive, a weight management solution rooted in DNA science that uses genetic analysis as the foundation of weight loss programs. The survey shows that Americans are skeptical of celebrity-fad diets because they are not designed to focus on an individual’s specific genetic predisposition to gaining or losing weight. The survey also points to the majority being optimistic about their weight loss success, which may be a contributing factor to spiraling obesity rates in the United States.

More U.S. women than men indicated that they do not think they work with 81 percent of women versus 77 percent of men not trusting celebrity-endorsed fad diets. Moreover, older Americans are significantly more likely to say this than their younger counterparts with 82 percent of adults over age 55 believing celebrity-fad diets do not work compared to 76 percent of those between the ages of 18 and 34, and 77 percent of those aged 35 to 44 years.

“While Americans feel optimistic at the start of their diets, the staggering rates of obesity in our country belies their perceived success,” said Dr. David Katz MD, MPH, FACPM, FACP, the founding director of Yale University’s Prevention Research Center, and member of GenoVive’s Scientific Advisory Board. “People start off with the best intentions, but the diets and the diets foods themselves may be setting them up for failure in the long run. Some diets may leave bodies in worse states than before they were started.”

The survey also examined the extreme optimism about conventional diets, which may be a contributing factor in increasing obesity rates in the United States. Eighty-two percent of U.S. adults who are currently on a diet or plan to go on a diet in 2012 believe they will be successful in following their current/future diet plan. However, nearly two-thirds or 65 percent of U.S. adults indicate they have ever faced any challenges while dieting (i.e., trying to lose weight). Furthermore, 86 percent of those who have ever been on a diet feel their expectations are not too high.

According the survey, more than 1 in 5 U.S. adults, or 21 percent, who have ever been on a diet indicate that their genetic predispositions such as DNA, body type or metabolism, is the biggest challenge they have ever faced when trying to lose weight. For those that do find weight loss success, one of the biggest challenges they face is keeping the weight off. Forty-five percent of U.S. adults who have ever been on a diet consider keeping the weight off to be their biggest obstacle to weight loss success.

About GenoVive LLC
Founded in 2008, GenoVive, a division of Genvis Bio Group, LLC, based in New Orleans, LA, represents a new approach to weight loss and sustained healthy eating. GenoVive’s geneticists and food scientists developed customized, all-natural meal and exercise programs, featuring ideal combinations of macronutrients based on individual DNA. GenoVive’s flavorful and quality meals are made without additives and preservatives and consist of six days per week of daily meals including breakfast, lunch, dinner, snacks, beverages, and vitamin supplements. GenoVive is sold directly to the consumer at GenoVive.com and by phone with convenient home delivery. Follow GenoVive on Twitter @myGenovive, Facebook at http://www.facebook.com/GenoVive, and YouTube at http://www.youtube.com/GenoVivednadiet.

Survey Methodology
This survey was conducted online within the United States by Harris Interactive on behalf of GenoVive from January 5-9, 2012 among 2,541adults ages 18 and older. This online survey is not based on a probability sample and therefore no estimate of theoretical sampling error can be calculated. For complete survey methodology, including weighting variables, please contact Peacock Public Relations.

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Erin Peacock

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