mBLAST Launches New Services, mPACT API and mPACT MediaSearch

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New services expand the mPACT portfolio, providing API and search engine access to mBLAST’s extensive media database

mBLAST Inc, a leader in marketing intelligence and analytics, today launched two new products, expanding its mPACT product line into new markets. The first new service is a new API Service, mPACT API, which extends custom API offerings that mBLAST has been offering select partners into a public API, available in both free and pay versions. The second is mPACT’s new MediaSearch service, a free, search-based service providing access into mBLAST’s extensive database of articles, blogs and social media. Both services, like the entire mPACT suite of services, are designed to allow users to find out what is being said (about their company, products, etc.), where it is being said and who is saying it.

mPACT API brings the same data, technology and unique scoring algorithms of the mPACT Pro product into a customizable API solution that can be integrated into any user application or product suite. Based on REST, mPACT API allows users to search via keyword across articles and blogs as well as social media and can also be used to search for specific authors. Pricing is based on usage, and users can sign up for a free API account to being exploring how to integrate mPACT API with their own systems.

mPACT MediaSearch is designed to provide search-based access into the mPACT database using a familiar web interface. Users can search for keywords and find results for both articles and blogs, and for social media. Additionally, MediaSearch provides the twenty four most relevant voices writing about the keywords in the “Who” tab. MediaSearch is free and requires no registration.

“We have expanded our mPACT suite in both directions with these offers,” says mBLAST CTO Mark Hatch. “On the low end, mPACT MediaSearch lets anyone find relevant articles, blog posts and social media post based on the keywords of their choice, and additionally they can get a taste for the influence ranking we provide in our flagship mPACT Pro product. On the high end, mPACT API allows sophisticated users to fully integrate the functionality of mPACT Pro into their own services and products for internal use, or for white labeling into products designed for customers, clients and partners. We’re excited to be offering these extensions to our product line and have a lot more in store for 2012 so stay tuned.”

About mBLAST
mBLAST is improving the way marketing works with its cloud-based solutions for Marketers, PR professionals, Brand Managers and Content Providers. The company’s applications enable better discovery and collaboration between marketing professionals and people whose conversations happen anywhere on the web – especially with those individuals whose online writing, social media activity, and participation shape what customer and potential customers think about a company and their products and services. The company's client base includes top voices in the world from companies like PR News, PR Week, Folio Magazine, the Consumer Electronics Association and tens of thousands of marketing and PR professionals working at some of the largest PR agencies, Advertising agencies, Fortune 100 companies and small to medium sized businesses. mBLAST is a global company headquartered in Boston, MA, with sales and development teams around the world. For more information, visit http://www.mblast.com or contact us at info(at)mblast(dot)com.


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