Study Shows Fairfield County, OH Residents Still Rely on Local Yellow Pages

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Recent study initiated by Haines Publishing shows print yellow pages are still relevant to Fairfield County, OH residents when searching for local businesses.

A recent study initiated by Haines Publishing shows that 71% of residents in Greater Fairfield County use the print yellow pages first when looking for local business information.

The study, conducted by ITM Marketing (Coshocton, OH) in December 2011, covered cities including Amanda, Baltimore, Lancaster, Logan, New Lexington, Pickerington, and Somerset.

Residents were asked if they used their local yellow pages or the internet first when searching for a local business. The study showed 89% used the yellow pages first in Amanda, 80% in Lancaster, 76% in Logan, 74% in New Lexington, 69% in Baltimore, 58% in Somerset, and 47% in Pickerington.

“These studies confirm what those of us in the yellow page industry already know – yellow pages remain an important consumer resource alongside the internet,” said Terry Pacelli, Vice President of Haines Publishing, Inc. “People are using their local print yellow pages to find businesses.”

Based in North Canton, Ohio, Haines Publishing, Inc. produces and distributes more than one million telephone directories across central Ohio and New York. Haines Publishing is a subsidiary of Haines & Company, Inc., publisher of the Criss+Cross Directories since 1932.

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Stephanie Coss
Haines Publishing
(330) 499-9111 612
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