I really love the look and feel of this new spot. It truly gives the viewer the vibe of the brand...fun, healthy, and active. I can't wait for people to see it!"
Providence RI (PRWEB) February 01, 2012
When Jon Mason, founder of Swing Juice© Hybrid Energy Drink, decided to produce a series of online commercials, he knew that he wanted to produce an epic spot for America’s favorite day of commercials – The Super Bowl. However, with the average cost of Super Bowl ads running in the multi-million dollar range, he knew that he would have to “think outside the box” to generate some hype. Mason felt that in this new age of digital/social media, a properly done commercial could have just as much effectiveness as some of the big budget advertisers generate, so why not give it a shot.
Having already produced a video spoofing exercise shoes and a special holiday video, Swing Juice© needed a concept to put itself on the same field as its competitors; better yet, ahead of them. At the end of a the big game, the winning team’s coach will get doused in an icy cold bath of liquid – a cold sensation of victory. What is one way to top this? Do it before the game. With Swing Juice©, you can “Win before you Win”. "I really love the look and feel of this new spot. It truly gives the viewer the vibe of the brand...fun, healthy, and active. I can't wait for people to see it!" Mason added.
The hybrid energy drink is celebrating a brand re-boot with the release of a new commercial on the company’s YouTube page. The mock Super Bowl ad, created to generate buzz without the help of a major advertising budget, stars Founder and CEO, Jon Mason. Looking for something more stimulating than soda, snacks and sodium on Sunday? Head to the official Swing Juice© channel at http://www.youtube.com/swingjuice Sunday February 5th 2012 at 3p.
For a copy of the Swing Juice© commercial to include in a story, please email Swing Juice© Hybrid Energy Drink at info(at)swingjuice(dot)com or call 781-881-4022.
About Swing Juice©
Swing Juice© is a Rhode Island based lifestyle beverage with no preservatives, no sodium, natural flavors and a small kick of caffeine. Swing Juice© is a refreshingly all-natural alternative to mainstream sports drinks and energy drinks. Areas of distribution include but are not limited to Northern New Jersey, Upstate New York, Connecticut, New Hampshire, Rhode Island, Southern and Central Maine and Massachusetts. For more information about Swing Juice© or to find out where you can get a bottle, visit http://www.swingjuice.com and follow @SwingJuice on Twitter, http://www.twitter.com/swingjuice or http://www.facebook.com/swingjuiceenergydrink.