Maine’s Rinck Advertising Hires 11 New Staff Through 2011; Agency’s Tenth Anniversary Year Marked by Significant Growth in Clients and Staff

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Rinck Advertising, a full-service marketing, promotion and public relations agency located in Auburn, Maine, marked significant growth in 2011, a year that saw the addition of 11 new staff members and 6 new clients. With the recent staff additions, the agency doubled in size in just one year, its tenth year of doing business.

Rinck Advertising

Rinck Advertising, located in Auburn, Maine, hired 11 new staff in 2011, doubling in size in just one year.

We’re extremely excited about the growth we’ve seen in our agency,” said Peter Rinck, CEO of Rinck Advertising. “We’re fortunate to be adding to an already talented and strategic group of employees and excited about what the next ten years will hold.

Rinck Advertising, a full-service marketing, promotion and public relations agency located in Auburn, Maine, marked significant growth in 2011, a year that saw the addition of 11 new staff members and 6 new clients. With the recent staff additions, the agency doubled in size in just one year, its tenth year of doing business.

The increase in staff comes at a time when the agency has seen significant successes with current clients including Agren Appliance, BlueWater Seafood, Dean Foods, Garelick Farms, Gorton’s Seafood, iParty, Maine McDonald’s Owner/Operator Association, Mechanics Savings Bank and PANOS Brands and the addition of several new clients including American Beverage Corporation, AmTrak Downeaster, Bedard, Efficiency Maine, Revelation Massage and University of Southern Maine.

“We’re extremely excited about the growth we’ve experienced over the past year in regards to new clients as well as a significant increase in professional staff across all departments of the agency,” said Peter Rinck, CEO of Rinck Advertising. “We’re fortunate to be adding to an already talented and strategic group of employees and excited about what the next ten years will hold for Rinck Advertising and our clients.”

New hires include the following:

Michael Anderson, Digital Developer. As a member of Rinck Advertising’s digital team, Anderson plays a key role in digital marketing and new media technology for clients such as Gorton’s, PANOS Brands and iParty. With a strong background in website development, Anderson brings his experience in Open-Source Content Management Systems, Linux, Apache, MySQL and PHP. He most recently served as a website contractor in Portland and was the website developer for USM’s Osher Map Library and Smith Center for Cartographic Education. In addition, he served as Database Manager, PHP Programmer and Server Administrator for Historic Map Works of Westbrook. Anderson holds an Associate’s Degree in Applied Science in Computer Technology from Southern Maine Community College.

Brad Bosse, Account Manager. Bosse is responsible for providing management support to client accounts including Agren Appliance, AmTrak Downeaster, Bedard and The Public Theatre. Bosse comes to Rinck with experience in higher education and communications. He most recently served as a Career Councilor at Kaplan University in Lewiston, Maine, where he also taught classes in Public Communication, Business Communication and Mass Communication. Bosse graduated from the University of Maine, Orono, where he earned a Master of Arts in Communications and a Bachelor of Arts in Communications with a minor in Public Relations.

Jessica Cote, Account Manager/Web Marketing Manager. In addition to specializing in Web strategy, search engine optimization (SEO) and Web analytics, Cote provides account management services for Rinck clients such as Efficiency Maine and PANOS Brands. With more than eight years of integrated marketing experience, Cote is skilled in public relations, account service, project management, and Web communications. She has worked with clients in hospitality, retail, manufacturing, financial industries and more. Cote holds a Bachelor of Arts degree in Public Relations and Advertising from St. Joseph's College of Maine.

Katie Greenlaw, Public Relations Manager. Greenlaw provides strategic media relations and public communications for agency clients including Gorton’s Seafood and the Maine McDonald’s Owner/Operator Association. Greenlaw has an extensive public relations and communications experience in areas including higher education, government, private business and non-profits. Prior to Rinck, she served as an Account Executive at Nancy Marshall Communications in Augusta, Maine where clients included the Maine Department of Economic and Community Development, the Maine Office of Tourism and Saddleback Maine. Before NMC, she served as the Director of Public Relations at Thomas College in Waterville. Greenlaw received her Bachelor’s degree in Business Management in 2002 and a Master of Business Administration in 2010, both from Thomas College in Waterville, Maine. She earned Accreditation in Public Relations (APR) in April 2011 by successfully completing a rigorous presentation and examination process governed by the Universal Accreditation Board and administered by the Public Relations Society of America (PRSA) and the Maine Public Relations Council (MPRC).

Jacob MacGillivary, Multi-Media Designer/Developer. As a member of the digital team, MacGillivary plays a key role in Rinck’s efforts in digital marketing and new media technology for clients such as Gorton’s, PANOS Brands and iParty. MacGillivary brings a combination of creative sensibility and technical proficiency that provides a unique depth and perspective to Rinck’s digital team. He has more than 17 years of graphic design and new media training and experience, including social media marketing. He is skilled in HTML, Open-source Content Management Systems (CMS), Cascading Style Sheets (CSS), and Javascript. From 2006 to 2011, MacGillivary served as a web and print designer at the University of Southern Maine where he created layouts and design for print and web projects and interacted with clients. Since joining Rinck, he has assisted in the development and content management for websites, newsletters and electronic marketing for Rinck’s clients such as Agren Appliance, Dean Foods, Lehigh Valley Dairy Farms, Gorton’s Seafood, PANOS Brands and iParty. MacGillivary holds a Bachelor of Fine Arts in Graphic Design from the Maine College of Art.

Lauren Mavian, Junior Art Director/Graphic Artist. Mavian works closely with Rinck’s art directors and web developers on website design, production and execution. Her organizational skills and attention to detail combine with her experience in asset management, editing, photography, and web development to produce work efficiently and creatively. Mavian is skilled in Adobe software, including Photoshop, InDesign, Illustrator, Acrobat, Dreamweaver, FTP software and HTML. Mavian majored in photography at the Maine College of Art where she earned a Bachelor’s Degree in Fine Art. In addition, she completed post-graduate study in Geographic Information Systems at the University of Southern Maine.

Emily Page, Copywriter. Page works closely with the creative team and account managers to implement the desired message for clients including the Amtrak Downeaster, Gorton's Seafood, Revelation Massage, Lehigh Valley Dairy, the Dempsey Challenge, Maine McDonald's and Bedard. Before joining Rinck, Emily worked as Events & Promotions Coordinator at the Arts & Business Council of RI, the Newport International Film Festival and was a student biology assistant. Page holds a Bachelor of Arts degree in English/Communication & Media Studies from Salve Regina University in Newport, RI.

Kristy Phinney, Account Manager/Social Media Specialist. Phinney provides account management services as well as develops and implements strategies for social media including blogger outreach and online public relations for Rinck Advertising clients including Gorton’s Seafood, Dean Foods, Bluewater Seafoods (Canada) and American Beverage Corporation. Phinney is returning to Rinck where she previously served as an Assistant Account Executive. She managed promotional accounts for Garelick Farms and assisted in producing events such as The Kennebec River Historic Waterway Conference and The Blaine House Conference for Maine’s Creative Economy. Phinney has prior experience working in production management for a Contributing Editor at Teen Vogue and at Boylan Studios in New York City. A 2002 Bennington College graduate, Phinney holds a Bachelor’s degree in Visual and Performing Arts with a focus in Theater Design and Painting.    

David Vazdauskas, Chief Brand Strategist. Vazdauskas is a seasoned marketing and brand strategy veteran with over twenty years of experience. Vazdauskas began his career at Saatchi & Saatchi where he specialized in media planning in both traditional and non-traditional media for clients such as Toyota, Hanes and General Mills. He later became an account executive at Foote, Cone & Belding and was responsible for several Colgate-Palmolive brands. After receiving his MBA from Harvard Business School, Vazdauskas joined the marketing strategy practice of Mercer Management Consulting (now Oliver Wyman), where he became a Partner in the firm’s media, technology and entertainment practice. He later became a partner at Lippincott & Margulies. His clients have included NBC, Continental Airlines, Bahamas Tourism, Time-Warner, The Weather Channel, The Walt Disney Company and World Wrestling Entertainment. Vazdauskas was most recently the President of Victory Branding, a solo consulting practice that focused on marketing and brand strategy. He has worked with clients in the technology, media, entertainment and leisure industries. Recent clients have included American Express, L.L.Bean, Google and AT&T. Vazdauskas received his Bachelor of Arts degree summa cum laude in economics from Bowdoin College and his MBA from the Harvard Business School. He also completed the General Course program, with honors, at the London School of Economics.

Randall Whatley, Senior Media Strategist. Whatley works closely with Rinck’s Account Managers to develop strategic and results-driven media plans on behalf of clients. A media strategist for 33 years, Whatley has bought media in more than 200 U.S. markets and numerous foreign countries for a wide array of clients. In addition, he has been an advisor to government officials, political candidates, public officials, and corporate executives in multiple media advisory capacities, from speech writing to media relations. Whatley has hosted his own television and radio program and appeared often as a TV and radio program guest, including a CNN appearance. He has produced TV and radio ads and taught seminars ranging from Media Buying to Media Relations. Whatley attended Louisiana State University and is the author of two books, two syndicated newspaper columns, and numerous magazine and Internet articles.

Todd Woofenden, Digital Content Developer. Woofenden has worked in online technologies since the late 1990s, when content management systems were more concept than reality. Woofenden is a proficient Drupal developer, with extensive experience in designing and building online features and sites in Drupal, with an eye to creating effective user interface design, implementing efficient tools for site content managers and creating an effective user experience for site visitors. Woofenden’s early work included managing of e-learning application development projects in the K-12 education space, and planning and implementing online collaborative tools for use in the nonprofit workforce development sector. Woofenden is a 2006 graduate of Virginia Commonwealth University with a degree in philosophy.

For more information about Rinck Advertising, please visit http://www.rinckadvertising.com.

About Rinck Advertising

Located in Auburn, Maine since 2001, Rinck Advertising is located on the sixth floor at Two Great Falls Plaza. Rinck Advertising is a full service marketing, promotion and public relations firm offering management and creative services in brand building, logo and identity packages, web strategy and development, and advertising campaigns.

The agency represents a range of clients from New York, Philadelphia, Boston, Maine and Canada. Clients include Agren Appliance, American Beverage Corporation, AmTrak Downeaster, Bedard, BlueWater Seafood, Dean Foods, Efficiency Maine, Garelick Farms, Gorton’s Seafood, iParty, Maine McDonald’s Owner/Operator Association, Mechanics Savings Bank, PANOS Brands, Revelation Massage and University of Southern Maine. For more information, visit http://www.rinckadvertising.com or call 207-755-9470.

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