Dan Saffer Joins Smart Design’s San Francisco Office, Deepening Expertise and Expanding Design Offering

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Smart Design hires Dan Saffer, acclaimed designer and author of "Designing for Interaction," to provide strategic and creative guidance for the company’s global clients.

Dan Saffer, Director of Interaction Design

Smart's tradition of improving everyday lives of people resonates with me. It's what I think design should do, and what good design is. As we approach the era of ubiquitous computing and smart networked objects, it's a message that's even more relevant.

Smart Design, a strategic design consultancy with offices in New York, San Francisco and Barcelona fortifies its expertise with the appointment of Dan Saffer, leading expert in interaction design to the post of Director of Interaction Design. Dan will provide creative leadership for their San Francisco office and the company at large.

“Dan is an outstanding design director as well as a big thinker, and we’re very excited to have him join our team,” says Tom Dair, president of Smart Design. “As a leader of our integrated teams, he’ll work to uncover new opportunities for design that enriches peoples’ lives and delivers compelling digital solutions for our clients across a wide spectrum of industries including consumer electronics, healthcare, mobile, and energy.”

As Director of Interaction Design, Dan Saffer will be helping Smart Design continue to enhance the way interactive experiences are designed and delivered. He says, "I'm very pleased to be joining the Smart team. Smart's tradition of improving everyday lives for people—going back decades to its work with OXO and continuing on into the digital world—resonates with me. It's what I think design should do, and what good design is. As we approach the era of ubiquitous computing and smart networked objects, it's a message that's even more relevant."

Smart Design’s San Francisco studio was founded in 2001. It is located at 4th and Bryant in San Francisco’s SOMA district and has worked with a wide range of clients including, HP, Microsoft, Cisco, Toshiba, Ford, UCB, Samsung, and Clorox.

Editor’s Notes:

Speaking Engagement

Dan will present two sessions at this year’s Interaction 2012, the annual conference of the IxDA taking place in Dublin, Ireland this week. http://interaction12.ixda.org/home/

Workshop: Tap is the New Click: A hands-on (fingers-on?) workshop for designing for touchscreens and tablets
Presentation: How to Lie with Design Thinking

About Dan Saffer

Dan Saffer is an interaction designer, creative director, speaker and teacher, and the author of three books: "Designing Gestural Interfaces," "Designing Devices," and "Designing for Interaction." He is the Director of Interaction Design at Smart Design’s San Francisco office. Since 1995, he has designed devices, software, websites, and services, which are used by millions of people every day. He speaks at conferences and teaches workshops on interaction design all over the world. Dan received a Masters of Design in Interaction Design from Carnegie Mellon University, and his design innovations have received several patents. Twitter: @odannyboy

About Smart Design

Smart Design has been turning insight and innovation into successful results for more than 30 years. Our strategic approach integrates product, interface, and brand to ensure winning solutions. Smart Design’s consistent results are delivered by our multi-disciplinary, international staff working in teams across offices in New York, San Francisco, and Barcelona. Twitter: @smartdesign

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