Apptria Technologies Partners with Global Managed Service Provider to Tackle Software Licensing

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Industry-Leading Software Recognition Catalog Continues to Expand Worldwide Reach

It's far too important not only to our own success, but also to that of our customers, to have utmost confidence in the data used to drive critical license intelligence. We're very happy to partner with Apptria Technologies to provide these capabilities.

Apptria Technologies announced today that it has partnered with UK-based Specialist Software Services (SSS) to integrate its proprietary software recognition database, the Apptria Software Catalog™, into SSS's managed IT service offerings. The new deal enables SSS to utilize Apptria Technologies' word class software recognition technology to enhance the value of its software license management services, which help customers minimize risk related to software compliance and improve overall management of software assets. Specialist Software Services provides IT services to one of the world's largest business and technology service providers, whose number of managed desktops are expected to grow from a current 200,000 to approximately 500,000 by the end of 2012.

In addition to Specialist Software Services, the Apptria Software Catalog has been licensed by some of the world's top asset management vendors including Numara Software, IBM, LANDesk, BMC, New Boundary Technologies, and Amando Software. Through its growing network of OEM partners, the catalog enables accurate identification of software for over 15 million corporate and public sector PCs worldwide.

Growing Industry Awareness Surrounding Challenges of Software Recognition

Many asset management ISVs and managed services providers (MSPs) struggle to provide adequate software recognition capabilities to their end users, turning what is often assumed to be a fairly straightforward task of identifying what resides on desktops into a costly, burdensome procedure. The fundamental challenge stems from the lack of a standardized software identification methodology that can produce a predictable, consistent, and accurate means of correlating what's discovered on desktops with licensable application titles. The end result for end user organizations is a compromised ability to manage licensing risk and escalating software costs. For solution providers, it means dissatisfied customers, lost revenue, increased support costs, and rising development costs associated with attempts to address the problem.    

"IT service providers, in an attempt to differentiate themselves, have been adding software license management services to their portfolios at a rate we've never before seen," said Kris Barker, Apptria Technologies' co-founder. "However, many underestimate the difficulty and complexity of obtaining accurate software data that serves as the foundation for this discipline. Specialist Software Services recognizes the important relationship between quality software identification and its ability to deliver first-rate license management services to its customers. We look forward to helping them achieve this goal."

The Apptria Software Catalog

The Apptria Software Catalog is the world's most widely utilized database of application titles and related software attributes, enabling reliable identification of programs installed and used across corporate networks—a capability vital for effectively managing software licenses. By integrating the Apptria Software Catalog into their own products and services, solution providers can take critical steps toward meeting and exceeding their customers' expectations for reliable asset management capabilities and reporting. With ten years of domain expertise and a singular organizational focus, Apptria Technologies delivers a proven software identification solution for partners that aren't equipped to develop one of similar caliber themselves.

The database is expanded and maintained by a dedicated team of researchers using data "crowd-sourced" from its growing network of OEM partners and end users, as well as provided directly from software publishers. As such, Apptria Technologies enjoys economies of scale that allow it to deliver its software catalog to its partners at a low cost that's exceedingly difficult to replicate.

According to Barker, “When ISVs and other solution providers perform their due diligence, they find this outsourced model very attractive; it's simply cost-prohibitive to build and maintain such recognition technology themselves, and it results in diversion of valuable resources away from their core competencies and strategic priorities."

Jason Allaway, CEO of Specialist Software Services, commented, "Our license management services represent a strategic value-add to our entire portfolio of offerings. It is far too important not only to our own success, but also to that of our customers, to have utmost confidence in the data used to drive critical license intelligence. We are very happy to partner with Apptria Technologies to provide the software recognition capabilities needed to accomplish this."

To learn more about options for licensing the Apptria Software Catalog, visit or call 1.888.589.7042.

About Apptria Technologies™

Apptria Technologies was founded in 2011 with an exclusive focus on delivering reliable and trustworthy software recognition capabilities to its partners so they can increase the value and utility of their own technology offerings. The business' core offering, the Apptria Software Catalog, has been licensed by some of the world's top names in asset management including IBM, New Boundary Technologies, Numara Software, BMC, FAST Ltd, and Amando Software. Through its expanding network of OEM partners, the Apptria Software Catalog provides application recognition capabilities for tens of thousands of organizations representing over 15 million PCs across the globe.

About Specialist Software Services

Specialist Software Services is one of the new breed of Technology Service Providers who both develop and provide genuine business intelligence based on auditable metrics to enable Enterprise clients to understand and plan their asset estate. SSS ensures that their clients are compliant with the licence requirements of their technology providers and also adherence to government legislation. This enables enterprise clients to right size their licence and services position and plan their IT strategy and evolution in an efficient and economical way going forward.

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D. Brandt
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