Celebrate Two Ten Day on February 10

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Two Ten Footwear Foundation invites footwear professionals and companies to recognize and honor the Foundation’s 73-year history of philanthropy on Two Ten Day, Feb. 10, 2012.

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Neal Newman, Two Ten President

. . . Two Ten Day is a way to unite the footwear industry and build awareness for others who may not be familiar with who we are and what we do.

Two Ten Footwear Foundation invites footwear professionals and companies to recognize and honor the Foundation’s 73-year history of philanthropy on February 10, 2012 (2/10), also known as Two Ten Day.

Two Ten Day celebrations have long been used by the industry as a way to build awareness about Two Ten Footwear Foundation and raise funds for shoe industry workers in need. In recent years, participating companies include Mark Lemp Footwear, Deer Stags and New Balance, with company fundraisers ranging from a simple “passing of the hat” to collect donations or a potluck lunch and auction, with proceeds going to Two Ten.

“Several thousand dollars was raised in recent years, and we’re confident the industry will again support the Foundation so that number will grow in 2012,” said Two Ten President Neal Newman.

“While so many of you show your support for Two Ten 365 days a year, Two Ten Day is a way to unite the footwear industry and build awareness for others who may not be familiar with who we are and what we do,” Newman added.

For a list of fundraising ideas for those who would like to help celebrate Two Ten Day on February 10, visit http://www.twoten.org and click on the News and Events tab.

About Two Ten Footwear Foundation: Two Ten is committed to strengthening the footwear community with financial relief, scholarships, counseling support and referral services to shoepeople in need, while nurturing community building, mentorship and volunteerism within the industry. For more than 70 years, Two Ten continues to be the safety net for the shoe industry. Shoepeople Helping Shoepeople.

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