BrylaneHome® Is Sitting Pretty With New Plus Size Seating Options

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BrylaneHome® announced today that it has rolled out an even bigger assortment of seating options for Spring/Summer 2012 with trendy new styles and comfortable designs.

Plus Size Seating Options from BrylaneHome.com

With an ever-growing number of plus-size consumers, the demand for specialty products that cater to this emergent market segment has never been greater.

With the phenomenal success of its new seating line, BrylaneHome®, home and lifestyles brand in the portfolio of Redcats’ OneStopPlus Group, announced today that it has rolled out an even bigger assortment of seating options for Spring/Summer 2012 with trendy new styles and comfortable designs.

The BrylaneHome® Plus Size Living Collection specializes in unique, “hard-to-find” products at affordable prices that improve the customer’s overall lifestyle and adds comfort and beauty to their day-to-day life. Since the initial launch of this innovative product line, The BrylaneHome® team has developed an extensive selection of furniture as part of the BrylaneHome® Plus Size Living Collection, which currently features the largest assortment of seating options for plus size customers.

With a focus on style and comfort, BrylaneHome® designed the following Plus Size Living chairs/recliners for the spring/summer season:

  •     Armless office chair with 29” seat and 25% more foam for extra comfort; 500 lb. capacity
  •     Three-in-one massaging recliner rocker blends the aesthetics of an upscale recliner with the wellness benefits of a massage chair (supports up to 350 lbs.)
  •     Faux leather recliner is lever operated and richly cushioned (supports up to 350 lbs.)
  •     Faux leather office chairs built with wide seats and extra weight capacity
  •     Storage chaise lounge designed with flip open seat for convenient storage of blankets, pillows, books and more (supports up to 350-lbs.)
  •     Queen Anne style push back recliner (supports up to 350 lbs.)
  •     Extra-wide wingback chair (supports up to 350 lbs.) and matching storage ottoman, both upholstered in rich chenille fabric

“With an ever-growing number of plus-size consumers, the demand for specialty products that cater to this emergent market segment has never been greater,” said David Milgrom, Vice President/General Brand Manager for BrylaneHome®. “To respond to the needs of this under-served sector, the BrylaneHome® team has continually developed new products for our exclusive Plus Size Living collection, including furniture and health focused products, to improve the quality of life for plus size men and women.”

To promote the launch of its expanded BrylaneHome® Plus Size Living Collection, the brand is offering customers 25% off their highest priced item from now until 2/28/12 with coupon code BHPSLPR25.

Check out BrylaneHome® Plus Size Living at BrylaneHome.com and order anytime 24/7. Customers can also join the thousands of fans who are following BrylaneHome® on its Facebook and Twitter pages.

OneStopPlus.com® is the #1 destination to shop for plus sizes, an online marketplace featuring thousands of brands and products that are specifically targeted to plus size customers. Proprietary brands in the OneStopPlus portfolio include: OneStopPlus.com®, Woman Within® (WomanWithin.com), Roaman's® (Roamans.com), Jessica London® (JessicaLondon.com), Full Beauty (fullbeauty.com), KingSize® (KingSizeDirect.com), BrylaneHome® (BrylaneHome.com) and Bargain Catalog Outlet - BCO® (BCOutlet.com).

About Redcats USA
Redcats USA is a dynamic, web-driven home-shopping leader with numerous successful brands and specialized e-commerce sites in its portfolio: OneStopPlus.com®, AVENUE®, Woman Within®, Jessica London®, Roaman's®, fullbeauty.com, KingSize®, BrylaneHome®, Bargain Catalog Outlet – BCO®, The Sportsman's Guide® , Bargain Outfitters®, Boating Savings®, Work Wear Savings®, TGW.com - The Golf Warehouse®, Baseball Savings®, Softball Savings® and Soccer Savings®. Redcats USA offers a wide range of value and quality driven merchandise categories, including men's and women's plus-size apparel, home and lifestyle products, and sporting goods/outdoor gear. Redcats USA is a Redcats company.

About Redcats
Redcats is a leading worldwide online retailer for fashion and home furnishings. The group gathers 17 European and US based brands in 31 countries: Avenue®, Woman Within®, Jessica London®, Roaman’s®, KingSize®, BrylaneHome®, OneStopPlus.com, The Sportsman’s Guide®, TGW.com - The Golf Warehouse®, Ellos, La Redoute, Vertbaudet, Cyrillus, Somewhere, Daxon, Stella McCartney Kids and Castaluna. In 2010, Redcats generated 3.436 billion euros of sales including 54% on Internet and employs over 14,000 associates. Redcats distribution network combines more than 70 e-commerce sites, nearly 600 stores and around 30 catalogues for 26 million active customers. Redcats is a PPR Company. For any further information: http://www.redcats.com

Contact Information
Karen Davis
Corporate PR & Communications
Redcats USA
Karen.davis(at)redcatsusa(dot)com
212-502-9315

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