Success for London 2012’s International Inspiration Programme as it Announces 20th Country Programme in Egypt

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The London Organising Committee of the Olympic Games and Paralympic Games (LOCOG) today announced that London 2012’s ground-breaking legacy programme, International Inspiration, has kept its promise to reach 12 million children in 20 countries around the world.

Success for London 2012’s International Inspiration programme as it announces 20th country programme in Egypt

Success for London 2012’s International Inspiration programme as it announces 20th country programme in Egypt

I’m thrilled to welcome Egypt as the 20th and final country to the International Inspiration programme. Our vision from the outset was to use the power of the Games to inspire change – engaging the youth of the world through sport

The London Organising Committee of the Olympic Games and Paralympic Games (LOCOG) today announced that London 2012’s ground-breaking legacy programme, International Inspiration, has kept its promise to reach 12 million children in 20 countries around the world.

Download images here of children in Egypt celebrating the announcement

The announcement comes as Egypt was named the 20th and final country to join International Inspiration, which promised to enrich the lives of children and young people around the world by increasing access to high-quality and inclusive physical education, sport and play. International Inspiration reached 12 million children through the programme a year ahead of schedule in July 2011. Following recent launches in Ghana, Ethiopia and Tanzania, the programme will now start work in its 20th country, Egypt.

The announcement was made at a sport and education conference in Cairo, hosted by the British Council – one of the organisations helping to deliver the programme - and attended by International Inspiration ambassador Baroness Grey-Thompson, one of the UK’s greatest Paralympians.

The Secretary General of the National Olympic Committee, Mr El Motaz Sonbol, the Chair of the Paralympic Committee, Dr Ashraf, and senior representatives from the National Sports Council. Egypt’s major Universities and the Egyptian Ministry of Education also attended the conference which gave senior figures in sport and education in Egypt a forum to discuss the two-year country plan for International Inspiration.

The II Foundation selected Egypt as the final International Inspiration country using criteria based on sport development, youth development and educational indicators. There is a real passion to enrich lives through sport in Egypt and senior Egyptian stakeholders in education and sport, as well as young people themselves, have been consulted in recent months and work is now underway to determine the strategic direction of the country programme.

Seb Coe, Chair of LOCOG said: “I’m thrilled to welcome Egypt as the 20th and final country to the International Inspiration programme. Our vision from the outset was to use the power of the Games to inspire change – engaging the youth of the world through sport. The work the programme will achieve in country will allow us to reach out to thousands more children and young people and inspire them to go beyond their personal best.”

Baroness Grey-Thompson, II Ambassador said: “Sport is a powerful means of engaging young people and allowing them to channel their energy in a positive way. International Inspiration will give young people in Egypt the access to sport that I had growing up, that which inspired me to achieve things in life that I am proud of, including my Paralympic gold medals.”

International Inspiration, delivered by the British Council, UNICEF and UK Sport, is bringing to life the promise made by the London 2012 bid team where they pledged to reach young people all around the world and connect them to the inspirational power of the Games so they are inspired to choose sport.

International Inspiration will now focus on ensuring that initiatives are sustainable and will leave a lasting legacy in all twenty countries after the final year of the programme in 2014.

For further information please contact the London 2012 Press Office.

About International Inspiration
The International Inspiration programme is governed by an independent charitable foundation. International Inspiration is supported and funded by a mixture of organisations and Foundations, including Department for International Development (DFID), the British Council, the Premier League, UNICEF, the Department for Culture, Media and Sport, Comic Relief, the Laureus Sport for Good Foundation, the GE Foundation and individual donors. The programme is also supported by the Youth Sport Trust, the British Olympic Association and the British Paralympic Association and individual donors.

To enable longer-term impact, the programme is developed jointly with the governments, National Olympic Committees and National Paralympic Committees, where appropriate, of participating countries. The programme is supported and welcomed by the International Olympic Committee and International Paralympic Committee.

The vision of International Inspiration is to use the power of sport to enrich the lives of millions of children and young people of all abilities in schools and communities across the world, particularly developing countries, by offering them the opportunity to access and participate in high-quality and inclusive sport, physical education and play. The programme is already changing the lives of young people in 20 countries - Azerbaijan, Brazil, Bangladesh,Egypt, Ethiopia, Ghana, Jordan, India, Indonesia, Malaysia, Mozambique, Nigeria, Pakistan, Palau, South Africa, Tanzania, Turkey, Trinidad and Tobago, Uganda and Zambia - and has already enriched the lives of over 12 million children and young people.

International Inspiration was developed as a result of the commitment made by the London Bid team in Singapore in 2005 to ‘reach young people all around the world and connect them to the inspirational power of the Games so they are inspired to choose sport’.

The school partnerships are managed by the British Council, which has long experience of linking schools internationally, working in partnership with the Youth Sport Trust, which utilises its expertise in developing teachers and young leaders through sport.

London 2012 Games partners:
The Worldwide Olympic Partners who support the London 2012 Olympic Games and the National Olympic Committees around the world are Coca-Cola, Acer, Atos, Dow, GE, McDonald’s, Omega, Panasonic, Procter and Gamble, Samsung and Visa.
LOCOG has seven domestic Tier One Partners - adidas, BMW, BP, British Airways, BT, EDF and Lloyds TSB. There are seven domestic Tier Two Supporters – Adecco, ArcelorMittal, Cadbury, Cisco, Deloitte, Thomas Cook and UPS. There are now twenty-eight domestic Tier Three Suppliers and Providers – Aggreko, Airwave, Atkins, Boston Consulting Group, CBS Outdoor, Crystal CG, Eurostar, Freshfields Bruckhaus Deringer LLP, G4S, GSK, Gymnova, Heathrow Airport, Heineken UK, Holiday Inn, John Lewis, McCann Worldgroup, Mondo, NATURE VALLEY, Next, Nielsen, Populous, Rapiscan Systems, Rio Tinto, Technogym, Thames Water, Ticketmaster, Trebor and Westfield.

There is one domestic Tier One Paralympic Games-only Partner, Sainsbury’s and one domestic Tier Three Paralympic Games-only Supplier, Otto Bock. The London 2012 Paralympic Games also acknowledges the support of the National Lottery.

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